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The Effective Marketer

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Value is Not Benefits

The Effective Marketer

While a feature related to, let’s say, faster data synchronization might be translated into a benefit for the customer like “more accurate data”, the true value looks at what it means for the business and makes that connection obvious, like “up to the minute customer information when your support team most need it”.

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how good a boss are you really?

The Effective Marketer

If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking. One of the more interesting features is the ability to search for salaries paid at a specific company. Insider information is always good when planning your next career move!

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. The internet is your best friend for finding a trove of information about competitors. Youtube can be a good source of information to catch product demos and reviews.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation. Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation. Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used.

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When Inbound Marketing Goes Wrong

The Effective Marketer

Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. Enables A/B testing beyond landing pages. Delivers sophisticated reporting and analytics.

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Listening to Your Customers In the Digital Age

The Effective Marketer

In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. Additional Reading. Ford Edsel and why it became synonymous with failure.