Zoominfo

JULY 5, 2023

They use ZoomInfo’s data to identify the best-fit accounts to prioritize for contact enrichment and outreach, generate ideal customer profile (ICP) scores for each account, and populate account executives’ books. “We They then begin outreach to quickly establish a relationship with the champion at their new company. “It

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SalesIntel

MARCH 14, 2024

This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. Data-Driven Decision Making: Businesses gain valuable insights into market trends, customer behaviors, and competitive landscapes by analyzing technographic, firmographic, and buyer intent data.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Martech

JANUARY 29, 2024

Instead, modern strategies for a cohesive passing over of leads to the sales team should focus on engagement tracking and interaction analysis within your CRM systems, tailoring outreach and content to these behaviors authentically. Leads require behavioral momentum. However, a meticulously targeted approach is crucial.

Lead Ranking 126

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 126

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

JUNE 12, 2023

This approach starts with intent signals that identify who’s in-market, so you can get your team in front of the right prospects at the right time, and follows up with plays targeted to those prospects. That means you’ll fail 95% of the time if you’re solely relying on cold outreach.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

SalesIntel

APRIL 25, 2024

Once you’ve identified the companies showing buying signals, you can leverage LeadCoverage’s powerful demand generation tactics to build a tailored multi-channel messaging strategy focused on educating and informing your target audience — addressing their specific needs and pain points. Because Carol has left the company.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. Wrapping it up.

Lead Generation 115

Lead Generation Generation Leads Lead 115

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Businesses can streamline their lead generation and nurturing processes by focusing on prospects exhibiting strong buying signals, ultimately accelerating the sales cycle.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Zoominfo

MAY 27, 2021

Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? If you’re an information security vendor, for instance, you can track what companies are doing more research on cybersecurity or fraud prevention.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. For instance, when leads reach the bottom of the funnel, intent data can highlight more specific needs that encourage them to convert.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

NetLine

DECEMBER 7, 2023

That’s what buyer-level intent data provides. B2B marketers and their colleagues in sales are then able to take that information and identify accounts that are actively seeking their solutions, prioritize them based on their level of intent, and design target campaigns that hit the mark.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Martech

DECEMBER 19, 2022

This big shift has thrust intent into the spotlight to identify and prioritize the right accounts to reach out to based on account and buyer behavior and, in turn, catapulting outbound sales and outreach as today’s number one intent use case. ” Dig deeper: How to leverage intent and engagement in the buying cycle.

Intent Data 124

Intent Data Intent Marketing Analytics Tools Intent Signal 124

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look. Here are the five of the most common use cases: 1.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t. Intent data is powerful.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Zoominfo

DECEMBER 16, 2020

But what if there’s more information within Salesforce that needs to be referenced, like recent activity, or notes? Salesforce Sync also provides easy links within ZoomInfo contact and company profiles that redirect to their respective record in Salesforce, ensuring a cleaner motion for finding the information that’s needed.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. Optimum website conversion rates vary depending on the type of website, the desired action, and the industry.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

PureB2B

MAY 30, 2022

‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Intent Data also enables you to develop a more effective ABM approach and expedite your sales pipeline.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

SalesIntel

APRIL 15, 2024

At a high level, they are likely to gather information to better understand their problems and learn how to solve them. Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

At a high level, they are likely to gather information to better understand their problems and learn how to solve them. Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

NetLine

JANUARY 30, 2024

BuiltWith in Google Ads In this channel test, our marketing team ran an experiment with targeted ads using two different sets of data: The first packed with insights and information gleaned from INTENTIVE The other from BuiltWith, a third-party web-scraping tool The results? A remarkable success for everyone!

Intent 52

Intent CTR Intent Data Intent Signal 52

Only B2B

JULY 13, 2023

In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness. Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Oktopost

OCTOBER 8, 2023

Personalizing cadences goes beyond including your prospect’s name and company in the email, you should also personalize the information your prospects receive – even at scale. In simpler terms, keep providing the information they seek to make well-informed decisions rather than promoting your product as the ultimate solution.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

SalesIntel

MARCH 22, 2024

Our research delves into the proven techniques these successful salespeople use in their cold call outreach efforts. He realizes the importance of obtaining discovery, qualification, and timeline information from prospects rather than solely focusing on generating interest and rushing into meetings. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

MARCH 22, 2024

Our research delves into the proven techniques these successful salespeople use in their cold call outreach efforts. He realizes the importance of obtaining discovery, qualification, and timeline information from prospects rather than solely focusing on generating interest and rushing into meetings. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? Furthermore, by monitoring the behavior of prospects within accounts that are already expressing intent, you can time any marketing and sales outreach at exactly the right moment.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Zoominfo

AUGUST 16, 2021

Just how do businesses with access to so much rich information actually use it to their individual advantage? Intent identifies the companies doing an above-average amount of research on topics relevant to your business, looking for a solution like yours to address their pain points.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Dated Contact Information One of the most commonly reported issues is the reliability of the data provided by Lusha.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DiscoverOrg

JANUARY 8, 2019

Using this kind of data, sales reps can prioritize outreach, in real time, with data that’s being fed into Salesforce, analyzed, and spit back out. If you call IBM based on a behavioral intent signal, and it turns into a closed deal – or say your response rate improves based on the time of your phone call – the model gets smarter.

Intent Data 149

Intent Data Intent Signal B2B Intent 149