NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts. Made using Midjourney.

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PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns.

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Martech

DECEMBER 19, 2022

This big shift has thrust intent into the spotlight to identify and prioritize the right accounts to reach out to based on account and buyer behavior and, in turn, catapulting outbound sales and outreach as today’s number one intent use case. ” Dig deeper: How to leverage intent and engagement in the buying cycle.

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DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases 1.

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6sense

DECEMBER 17, 2021

Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. ABM eliminates guesswork. Updates to an account’s technographic, firmographic or geographic information.

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Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look. Here are the five of the most common use cases: 1.

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DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

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Zoominfo

JANUARY 26, 2021

The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM). You need to target large organizations as a whole entity, which is precisely where ABM comes in. ABM For Targeted Outreach. Qualify The Leads You Already Have.

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Engagio

JANUARY 7, 2019

For a look at the past, here are our expert ABM predictions from 2017. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM. Jessica Fewless , VP, ABM Strategy and Field Marketing. Leverage intent signals to drive segmentation for your marketing programs.

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ANNUITAS

MARCH 21, 2023

Now, growth leaders can use Measure in more “full journey” mode, analyzing more customer touch points than those typically found inside a marketing campaign or nurture outreach. The offering now has more advanced modeling capabilities, leveraging the Attribution AI platform.

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SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Intent Data also enables you to develop a more effective ABM approach and expedite your sales pipeline.

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Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

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LeanData

DECEMBER 20, 2022

And, you’re doing it based on what the data and signals are saying.”. Another common ABM breakdown occurs in the distribution of leads within complex sales teams. When prospective buyers raise their hands for more information, many companies don’t know the next best step to take. Breakdown #2 Complex Sales Teams.

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Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. The Biggest ABM Myths.

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Zoominfo

JANUARY 26, 2021

Here’s why: More valuable accounts Increased monthly recurring revenue (MRR) Boosted brand equity How to Generate Enterprise Leads The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM ). Below are a few best-practice tips and tricks for elevating lead generation efforts: 1.

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Only B2B

JULY 13, 2023

In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness. Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event.

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PureB2B

MAY 30, 2022

‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data.

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DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases.

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LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo.

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SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. It allows you to offer content based on lead intent signals and triggers. ABM frequently necessitates technographic and firmographic data.

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DiscoverOrg

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. Fit, intent, and engagement. ABM Success Is the Path to Efficient Growth.

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SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Dated Contact Information One of the most commonly reported issues is the reliability of the data provided by Lusha.

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DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. When you create cross-departmental alignment, you build a strong foundation for your ABM strategies. #2 Let’s get started. #1

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6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Why it’s important, including examples of how it affects outreach and deal health. New insights can inform and improve strategies and tactics.

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Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Content4Demand

SEPTEMBER 17, 2021

Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus. Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. Research-based intent allows you to connect who (e.g., an account) to what they’re interested in (e.g., your content).

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DealSignal

MAY 15, 2022

Through web tracking, companies can collect, store and share information about a buyer’s activity on their website, allowing them to personalize the content that buyers see. Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling.

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6sense

DECEMBER 8, 2021

We have to recognize that buyers are in control of the information flow — the type, timing and frequency of their interaction with us. So we’ve got to embrace this new reality by aligning our outreach with how buyers actually want to buy to create a better experience. Use the intent keyword in your email subject line.

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TrustRadius Marketing

OCTOBER 3, 2022

Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Doing so contributes to a more efficient ad spend, more effective sales outreach, and a hyper-personalized, improved experience for in-market customers. Enhance your ABM program. Integrate seamlessly.

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Zoominfo

JULY 25, 2023

This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging. Your products and services themselves can even be shaped by this information to ensure you’re always offering exactly what your TAM wants and expects — and staying one step ahead of the competition.

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PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

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TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

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Intent Data Intent Top of Funnel Enterprise Management 52

SalesIntel

AUGUST 2, 2023

While Lusha has been a prominent choice for obtaining contact information, 2023 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. With the rise of ABM, how often do you update and review your target account list ?

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Aberdeen

OCTOBER 9, 2019

From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. Research by ITSMA found that half of ABM programs are less than a year old, with just 17% being in place for three or more years. This is due to ABM delivering double the ROI of traditional marketing for almost 50% of B2B companies.

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