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NOVEMBER 15, 2023

And a by-product of that alignment is information sharing. Sales enablement best practices: Create training and development Training and development become increasingly important as marketing develops buyers’ personas, shares them with sales, and aligns content to the buyer’s journey.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

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OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

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SEPTEMBER 25, 2023

Today’s buyers are more reliant on digital information to move them along their journey. It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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MAY 1, 2018

Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together.

Marketing & Strategy 103

Marketing & Strategy Marketing Creativity Analytics 103

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MAY 10, 2018

Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.

Webinar Metrics 100

Webinar Metrics Tips Lead Generation Generation 100

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SEPTEMBER 26, 2023

Use this information to pitch a new angle on a high-performing topic. On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?). Create your angle. Did you uncover a company’s most successful content?

SME 141

SME FAQ Domain Link Building 141

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SEPTEMBER 24, 2023

Instead, Google wants you to provide useful, information-rich content that uses keywords appropriately and in context. And that didn’t go over well with Google. According to Google, keyword stuffing is when you load a page with keywords in order to manipulate a website’s rankings. Simple SEO: Link to high-traffic web pages.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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NOVEMBER 7, 2023

Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information. But all of these apps come with a hefty caveat: their information is an educated guess, and not guaranteed to be accurate. The frequency of emails should be informed by the sales cycle of your product.

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

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MARCH 19, 2024

Marketers often ask for information such as name, email address, and phone number when gating content. Gathering this information helps you build a stronger marketing pipeline that focuses on quality instead of quantity. Additionally, you’ll want to reconsider how you’re collecting first-party data. What is your greatest need?

Marketing Automation Services 190

Marketing Automation Services Budget Programs Generation Cross-Selling 190

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OCTOBER 6, 2023

How often you send messages What they will be about Specific benefits of receiving SMS from your company Opt-out process Whether or not you reply to texts How to get more information or help When you start sending SMS, you should be able to track how many credits you’re planning to use to do so, and once completed, how many remain.

SMS 184

SMS Advertising Mediums Work Management Marketing Management 184

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FEBRUARY 26, 2024

The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents. eBook Learn More What is Personally Identifiable Information? What is a Channel in Advertising? What is a Lead? A lead is simply a potential customer.

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

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SEPTEMBER 25, 2023

Industry, size, revenue—these are all quantitative data points that can inform your ICP. You need to gather some specific level of information to assign this status, and this is where you can get down to brass tacks with sales: is first name and email enough to constitute an MQL? Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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MARCH 1, 2024

For example, marketers often ask for basic information, such as name, email address, and phone number, on forms, but rarely do they ask these two questions: When are you looking to make a purchase? We’ve got to arm them with all the information we can so they can do what they are good at, and part of that is providing the right data.”

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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SEPTEMBER 19, 2023

Informing your audience will drive trust in your offerings and endear prospects and customers to your brand. Use this information to develop accurate personas, anticipate your customers’ next steps, and improve program performance in real-time. Don’t lecture, educate. Don’t preach, empathize. Don’t brag, listen. Don’t ignore it!

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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DECEMBER 8, 2023

Instead, bring your CRM information technology contact into the loop early, so if you encounter any challenges, you can move through them quickly. Common problems include: Bringing your CRM point person late to the party. CRM integration is a common trouble spot for marketers during migration, but it doesn’t have to be a challenge.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation Automation Advertising Agencies 225

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FEBRUARY 6, 2024

Instead, bring your CRM information technology contact into the loop early, so if you encounter any challenges, you can move through them quickly. Common problems include: Bringing your CRM point person late to the party. CRM integration is a common trouble spot for marketers during migration, but it doesn’t have to be a challenge.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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SEPTEMBER 24, 2023

Self-described as “a safe place to discuss email-related topics”, this private community requires admin approval for new posts and salary information for any job postings (a welcome rule for weary applicants).

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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OCTOBER 2, 2023

Another possibility is enticing them to download a gated guide with more in-depth information or, at the very least, click through to another related blog post. For example, after a visitor clicks on a search result page to read your blog post about online investing, you can guide them to sign up for your newsletter.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Marketing Automation Service 192

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OCTOBER 3, 2023

Furthermore, when you create awesome industry reports or are featured in an analyst report, you have to get this information in front of prospective buyers.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130