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The Cost Effective Benefits of Inbound Marketing

SmartBug Media

If you’re not familiar with inbound marketing, it probably sounds too good to be true. But I have good news to share: That’s exactly what the world of inbound marketing is all about. Inbound Marketing vs. Outbound Marketing. The Benefits of Inbound Marketing. Inbound Marketing Tactics.

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Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS [PART 2]

SmartBug Media

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Strategy 3: Referral Marketing. Leverage a Referral Marketing Platform.

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Beyond Events & Trade Shows: Upsell/Cross-Sell Automated SaaS Campaigns Part 1

SmartBug Media

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

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Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

NuSpark Consulting

Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. Inbound Marketing. Demand Generation. Lead Generation. Finding Intersectionality.

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Account-Based vs. Inbound Marketing: Head to Head in B2B

Inbox Insight

Account-based marketing and inbound marketing represent two very different approaches to gaining customers. What is account-based marketing (ABM)? Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way. What is inbound marketing?

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Inbound Marketing Strategies To Use During The Pandemic

Stevens & Tate

It is vital for your company to take advantage of this pandemic and implement more effective inbound marketing strategies to show consumers that you are still there for them and ready to work. Content marketing is one of the most important parts of inbound marketing. Have a Clean, Easy-to-Navigate Website.

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Inbound Marketing vs. Outbound Marketing: What’s the Difference?

Inbox Insight

Other less invasive methods of marketing are now used to get their attention, and traditional outbound can now be described as “interruption marketing” – a type of ad or communication that obstructs or intersects them, including: Cold calling. Trade shows. What is inbound marketing? Social media marketing.