ClearVoice

DECEMBER 12, 2019

alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Well, those same speakers almost always have websites and blogs. The best thing about all of these courses is that they are free to marketers to use. Mari Smith.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use. Just because someone is looking at your website today doesn’t mean they are ready to buy. the King and Queen of Content Marketing). Social Media.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

seo.co

JANUARY 18, 2022

Schema.org is a great (and free) resource you can use to mark up the information on your website, and it also provides detailed information on how to incorporate them onto your site. Gain online visibility through non-search related channels, such as RSS feeds and social media. SEO isn’t the only inbound marketing channel around.

SEO 105

SEO Google Optimization Lead Scoring 105

MLT Creative

MAY 25, 2011

” As Internet marketers, we have access to a tool that can elicit a similarly obsessive diligence about earning a good website grade. HubSpot’s Website Grader assesses key components that support getting found on search engines, such as: Content: blogs, indexed pages, readability. What's so great about inbound links?

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

Hubspot

JUNE 26, 2012

Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. 10 Daily To-Do's.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! What is Newsjacking? But you know who else thought it was amazing?

Inbound Marketing 28

Inbound Marketing Advertising Agencies Hubspot Marketing & Strategy 28

Litmus

JANUARY 19, 2021

Here are some of the top free email marketing tools to help your business grow in 2021 (in no particular order). HubSpot is an email marketing software focused on inbound marketing strategy. Create website pop-ups. Constant Contact is the best email marketing tool for : Businesses with a small team.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

NuSpark Consulting

SEPTEMBER 9, 2012

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Hubspot

MAY 20, 2011

We have had a lot of great folks participate in the on going Website Grader contest (enter for your chance to win.) Currently their blog and website live at different URLs. I would recommend consolidating their blog, GreenInsprintation.com, with their website BagInspiration.com. that Website Grader gives them.

Marketing Websites 28

Marketing Websites RSS Inbound Marketing Newsletter 28

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

NuSpark Consulting

OCTOBER 15, 2011

I wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps. When I redid the website, I just didn’t want to be another one of those “who we are, what we do, contact us” websites. I write about the lead generation process in detail on the website.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

I wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps. When I redid the website, I just didn’t want to be another one of those “who we are, what we do, contact us” websites. I write about the lead generation process in detail on the website.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Get the free “Step-by-Step Guide to Website (re)Design” now.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

MarketJoy

JUNE 25, 2018

Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. With inbound marketing hogging the limelight across most of the world, outbound has kind of become old-fashioned. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hubspot

JUNE 7, 2010

We wanted to see if we could generate leads using inbound marketing in 30 days. Whether you are checking your email, reading your favorite blogs, online magazines and websites, Facebook, LinkedIn, or Twitter, there is information everywhere. Every person who comes to your website is a prospective customer.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But a long-tail keyword could be something like “inbound marketing software.”. But if you want more reasons to personalize your marketing, we’ve got 22 for you right here.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But a long-tail keyword could be something like “inbound marketing software.”. But if you want more reasons to personalize your marketing, we’ve got 22 for you right here.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc. According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Martech Advisor

JANUARY 24, 2020

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. The Strategy of Content Marketing - Coursera. This course is a collaboration between Copyblogger, a renowned content marketing website, and UC Davis Extension.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Get the free “Step-by-Step Guide to Website (re)Design” now.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 9, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. For that, check out the incredible potential of Inbound Marketing and Marketing Automation.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

APRIL 10, 2012

One of the tenets of inbound marketing is not to annoy. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? So we compiled a list of the 15 most annoying things we've seen on websites to act as a sort of guide for what not to do when designing your website.

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

MLT Creative

FEBRUARY 1, 2011

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat traffic to your B2B website: Be consistent with your company’s brand. everywhere on your B2B website.

Traffic 40

Traffic B2B Marketing Paid Search Agency Advertising Agencies 40

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60