Inbound Marketing - B2B Marketing Zone

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

FEBRUARY 18, 2015

Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design'

Mobile Advertising

Mobile Advertising Mobile Marketing Marketing & Strategy Inbound Marketing

B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

Digg

Digg B2B Marketing Thought Leadership Content

Sharing is how you build a Brand

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Why you need to build your Social Capital?

Ad Building

Ad Building Brand Identity Branding Digg

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

JANUARY 21, 2010

4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. . #2 Make them S ticky – think Made to Stick by Chip and Dan Heath. #3 Now that we are beginning to feel the relief of.

Social Media

Social Media Social Marketing Media Digg

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

B2B Marketing

B2B Marketing B2B B2B Thought Leadership Digg

Spray and Pray Marketing 2.0

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. If you are pursuing a balanced approach of Outbound and Inbound marketing – you will quickly find you have a tremendous need for content!

Digg

Digg Blogger Inbound Marketing Stats

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. It occurs to me my definition of content often differs from their definition of content.

Optimization

Optimization Banner Ads SEO Banners

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

JANUARY 19, 2010

If I had a dollar … Last week, I was interviewed by a technology services marketing. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Related posts brought to you by Yet Another Related Posts Plugin.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Digg

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

JANUARY 28, 2010

Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter.

WOM

WOM Digg B2B Marketing Wikipedia

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Conversion Rate

Conversion Rate Facebook Conversion Ideal Customer Profiles

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

FEBRUARY 9, 2010

Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking.

Trust Marketing

Trust Marketing Communities ROI B2B Marketing

Understanding the Value of Social Media Data

Buzz Marketing for Technology

APRIL 21, 2010

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media

Social Media Lead Scoring Lead Ranking Media

Customers don’t care about Channels

Buzz Marketing for Technology

APRIL 8, 2010

Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tags: Blogging Communications Content Marketing Customer Experience Customer Support Inbound Marketing Innovation Reputation Management Social Media Social Networking Strategy Support.

Advertising Channels

Advertising Channels Digg Paid Search Agency Social Media

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

MARCH 9, 2010

Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking.

Social Media

Social Media Allocation Social Marketing B2B Marketing

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

NOVEMBER 10, 2010

B2B Marketing Content: Lure or Lasso? Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. I picked this saying up from Gary Vaynerchuk’s new book. Related posts brought to you by Yet Another Related Posts Plugin.

Top of Funnel

Top of Funnel B2B Thought Leadership Lead Nurturing Digg

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

NOVEMBER 10, 2010

B2B Marketing Content: Lure or Lasso? Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. I picked this saying up from Gary Vaynerchuk’s new book. Related posts brought to you by Yet Another Related Posts Plugin.

Top of Funnel

Top of Funnel B2B Thought Leadership Lead Nurturing Digg

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

APRIL 6, 2010

Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing.

Lead Nurturing

Lead Nurturing Facebook Market2Lead Leads

Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

APRIL 13, 2010

Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. What to look for in a Social Media Marketer? Tags: Blogging Branding Content Marketing Inbound Marketing Lead Generation SEO Social Media.

Inbound Marketing

Inbound Marketing Peer-to-peer Digg CRM

Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

NOVEMBER 24, 2010

Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter.

User-Generated Content

User-Generated Content Digg Generation Brand Identity

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

DECEMBER 2, 2009

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Inbound Interaction Management could mean many things. Tags: Inbound Marketing.

Marketing Management

Marketing Management Inbound Marketing Digg Response Rate

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

DECEMBER 2, 2009

And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Inbound Interaction Management could mean many things. Tags: Inbound Marketing.

Marketing Management

Marketing Management Inbound Marketing Response Rate Acquisitions

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles

The Return of the “Marketing Mix”

Buzz Marketing for Technology

JANUARY 3, 2018

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.

Marketing Mix

Marketing Mix ROMI Paid Search Agency Enterprise Management

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

Thought Leadership

Thought Leadership Lead Ranking SME Paper

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

OCTOBER 27, 2010

Tags: Communications Conversational Marketing Customer Support Facebook Inbound Marketing Lead Generation Loyalty Social Media Social Networking Twitter.

Social Media

Social Media ROI Conversion Long Tail Marketing

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

NOVEMBER 6, 2017

On April 6, 2016, the Department of Labor released a 1000-page document known as the Fiduciary Duty rule (DOL fiduciary) requiring financial advisors to always act in the best interest of the client, expanding the meaning of “investment advice fiduciary” originally defined under the Employee Retirement Income Security Act of 1974 to also include retirement (..)

Webcast

Webcast Microsite Thought Leadership Work Management

More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

MARCH 7, 2012

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Buyer personas and the importance of knowing your buyers.

B2B Marketing

B2B Marketing Buyer Personas B2B Marketing Automation Services

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

APRIL 1, 2010

Tags: Blogging Branding Buzz Marketing Communications Content Marketing Inbound Marketing Interactive Marketing Marketing Social Media Social Networking Strategy Thought Leadership.

Trust Marketing

Trust Marketing B2B Marketing Planning Buzz

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year.

Cost Per Thousand

Cost Per Thousand Facebook CPM Network Marketing

What a Trifecta of a Year!

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009.

BtoB

BtoB Work Management Advertising Agencies Social Media

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft.

Enterprise Management

Enterprise Management ROMI Advertising Agencies Work Management

In B2B Marketing: Content is Media

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. For some reason there is a lot of confusion about the word Content lately.

B2B Marketing

B2B Marketing Media B2B Digg

B2B Marketing Zone

Buzz Marketing for Technology

5 Reasons Your Mobile Strategy Isn’t Working

B2B Marketing Content: Lure or Lasso?

Webinars

Trending Sources

Sharing is how you build a Brand

Webinars

The 4 P’s to Social Media Marketing

Creating Engagement in B2B Marketing

Spray and Pray Marketing 2.0

News Feed Optimization (NFO) is the new SEO!

The 4 C’s of B2B Marketing

Influencers vs Advocates in B2B Marketing

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

B2B Marketing: Trust + Community = ROI

Understanding the Value of Social Media Data

Customers don’t care about Channels

Social Media Budget Ratio in B2B Marketing

Mapping Content to the Sales Funnel AND Buyer types

Mapping Content to the Sales Funnel AND Buyer types

Could Facebook become a Lead Nurturing platform?

Wayne Gretzky was an Inbound Marketer

Is User Generated Content building a Wall between your Brand and your Customer?

Inbound Interaction Management (IIM)

Inbound Interaction Management (IIM)

CMOs Win When High-Value Customers Are Treated Personally Online

The Return of the “Marketing Mix”

4 Stages of a Thought Leadership Maturity Model

3 More ROIs in Social Media – Conversations Leads and Advocates

Enabling Sales for New Growth Opportunities

More B2B Marketing on Mad Marketing TV — The After Party

Using Content to Build Trust in B2B Marketing

How much is that Facebook Fan worth anyway?

What a Trifecta of a Year!

Microsoft’s Future in Digital Marketing

In B2B Marketing: Content is Media

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