Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Perkuto

APRIL 8, 2020

Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year. My overall impression: this is a focused and thoughtful plan, with a good mix of improvements to existing features and new innovations.

Marketo 71

Marketo Product Impressions Features 71

Perkuto

JUNE 16, 2020

“For some companies, marketing automation can end up like a Ferrari that’s stuck in the garage.” - Trip Kucera Organizations now have access to tools that deliver personalized, targeted messaging in real-time thanks to the impressive technology solutions of the current MarTech landscape.

Marketo 64

Marketo Marketing Automation Services Marketing Automation Impressions 64

BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. What Are You Looking to Automate? The 10 Best Marketing Automation Platforms to Consider .

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Customer Experience Matrix

APRIL 2, 2013

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. It’s a major accomplishment.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

The Point

JUNE 14, 2011

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Tangentially, I’d argue that more companies should select marketing agencies by the same criteria.). All in all, a job well done.

Marketo 100

Marketo Email Campaigns Campaigns Advertising Agencies 100

Customer Experience Matrix

AUGUST 2, 2012

In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. VEST Report. Here’s what struck me. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Adobe Experience Cloud Blog

JULY 8, 2016

But without the aid of an integrated multi-channel marketing automation platform , the technology and resources needed to execute such a strategy lived in disparate locations and represented a growing expense that many companies cannot afford. Multi-channel marketing with a larger marketing team and more complex execution.

Marketing Automation Services 91

Marketing Automation Services Marketing Automation Advertising Channels Multi-Channel 91

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I estimate the non-B2B specialists and other marketing automation vendors (IBM, SAS, SAP, etc.)

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

APRIL 2, 2015

This was an important reminder of how complicated marketing technology infrastructures are in the real-world, as opposed to the simple diagrams drawn by people like me. - Many firms were familiar to me but others were new.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. The effect on our sales pipeline has been impressive, to say the least.“.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Social marketing. Marketing programs. Email marketing. Sound impressive?! Sound too good to be true? Guess again!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Resource Management Automation 48

Adobe Experience Cloud Blog

JUNE 20, 2018

Inherently tech-based, a plethora of marketing automation solutions has made ABM more measurable and affordable for businesses of all sizes. ABM is an antidote to the conventional lead generation efforts that leave marketers increasingly frustrated. But without automation, ABM becomes a scattered process of spray and pray.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

LeadSloth

SEPTEMBER 30, 2010

And that’s impressive. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. They realize the marketing automation can only go so far, and that a human interpretation of the lead’s profile and email & web activity will uncover additional insights.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Only B2B

MARCH 6, 2024

And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

SEPTEMBER 2, 2011

But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. Cranky or not, I came away from Dreamforce very impressed how clearly Salesforce has defined their vision and aligned their actions to execute it. Peer pressure worked, and there I was.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

PathFactory

JULY 8, 2021

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Only B2B

JULY 5, 2023

According to Forrester Research , 92% of B2B marketers believe that ABM (Account-Based Marketing) is crucial for their overall marketing strategies, making it a powerful approach for demand generation. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

APRIL 9, 2014

Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation. But before we get to this partnership, we need to understand why these two worlds (of ad tech and of marketing automation) were separated in the first place.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ads 48

chiefmartech

JUNE 6, 2016

Last week was a big week for marketing technology M&A news. Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Marketers, just like people, should use social media to first and foremost build relationships. 4 Reasons Why Marketing Automation Fails.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Factors to consider when evaluating expansion potential.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Tomorrow People

MARCH 13, 2018

Creating a negative impression of you. Marketing automation. Account-based marketing. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. The digital marketing dos and dont’s. DO: Expect to invest in marketing automation tools if you haven't already. Integrated campaigns.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Customer Experience Matrix

MARCH 26, 2015

This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JULY 22, 2021

Since each interviewed Bizible customer was already doing some form of attribution before they implemented Bizible, this return is even more impressive because it reflects not the value of doing attribution, but the value of doing attribution right. Manager, Marketing Automation, Hyperscience. A Strong Integration Gets Stronger.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Perkuto

JULY 14, 2020

When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. But we know that transformation doesn’t happen overnight; over years of work, our team has garnered an impressive wealth of collective experience. With that, we share our words of MOPS wisdom, or what we call “Perkuto Proverbs.”…

Marketo 75

Marketo Impressions Marketing Marketing Automation 75

Adobe Experience Cloud Blog

OCTOBER 20, 2010

Fundamentally, Revenue Performance Management is a strategy that aligns marketing and sales functions to use the same metrics to predict and drive revenue. Forrester’s Andre Pino also detailed the importance of marketing and sales alignment —a paramount theme throughout the User Summit.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Lead Liaison

DECEMBER 30, 2020

Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! MARKETO CONNECTOR: Available Now. See details on these and other enhancements below.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Adobe Experience Cloud Blog

JULY 12, 2019

Worst case, you leave a negative brand impression. Automation should handle the heavy lifting. Rather than hire an intern to keep track of which emails get sent when, use your marketing automation solution to deliver fresh content at regular (but not intrusive) intervals. Automation is how you scale.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134