The Convergence of Marketing Automation and Account-Based Marketing
Engagio
OCTOBER 11, 2021
Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here. Check it out here.
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