Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. Where that traffic is coming from is equally exciting. Cliché: A picture is worth a thousand words. Optimized Alt Text.

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Hubspot Traffic SERP Template 74

Contently

FEBRUARY 28, 2023

The rumble of traffic. So how do podcasts fit into your content marketing strategy? Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Why Use Podcasts in Your Content Marketing Strategy? The buzz of a bee.

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Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

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Hubspot Enterprise Management Work Management Marketing Management 101

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

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Scoop.it

MAY 4, 2023

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. In the sections below, let’s explore seven ways to boost your website traffic with user-generated content. What is User Generated Content?

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User-Generated Content Traffic Generation Content 93

SmartBug Media

OCTOBER 13, 2020

This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. For reference, here are a few instances of contextual marketing in the HubSpot CRM that you may have already incorporated into your strategy (and just didn’t know the name of the concept!)

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Hubspot Features Planning Landing Pages 111

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” Writing killer content is one strategy to attract visitors. What Makes SaaS Unique?

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Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos. 4 Content Types That Get Non-Organic Traffic, According to Content Strategists.

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Traffic Organization Content Thought Leadership 101

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. The discussion of web strategy can take many directions, from copywriting to conversion paths. In 2020, build your web strategy around your audience's needs first. Welcome to 2020.

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Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. By integrating HubSpot and WordPress, you have a powerful team to help generate and convert leads on your website.

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Hubspot Work Management Rules Template 89

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

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Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”. Image Source.

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Hubspot Marketing & Strategy Marketing Strategy SERP 101

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

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Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time.

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Hubspot SEO Content Lead Scoring 101

SmartBug Media

JANUARY 11, 2021

As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. HubSpot Reporting is one of our favorite tools to use at SmartBug Media, and with HubSpot’s recent updates to these tools, we’re excited to help you get the most out of your marketing.

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Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

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Hubspot CRM Work Management Marketing Management 88

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Meanwhile, 19% of marketers identified website traffic as their top KPI.

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Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Keep reading to learn the 12 critical tips HubSpotters want you to know before you implement or refine your own digital strategy.

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Hubspot Tips Paid Search Agency Work Management 101

SmartBug Media

JUNE 29, 2021

Your SEO strategy determines your search rankings. If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. Instead, do what HubSpot has dubbed “ historical optimization.” Bulleted List.

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Hubspot SEO Lead Scoring Lead Ranking 52

ClearVoice

APRIL 14, 2023

Additionally, we’ll explore the tools you need to measure them and how to define the KPIs that are important for your content strategy. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy. It also helps to determine the ROI of your content marketing strategy. What are KPIs?

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Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Oktopost

FEBRUARY 19, 2019

Sparta was known for its military and, well, spartan culture with its fierce warriors and advanced fighting strategy. Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. HubSpot vs. Marketo: Which Capabilities Should You Expect? Traffic analysis. HubSpot Community. Pricing (monthly).

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Marketo Hubspot Enterprise Management Marketing Automation Services 110

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Think about the different tools you use to drive traffic during a campaign. Here’s where UTM parameters become invaluable.

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Hubspot

APRIL 22, 2020

HubSpot Academy (HubSpot's training division) is one of those online providers that offers entirely free education. If you're hoping to learn new skills related to professional development, career, or business, then HubSpot Academy is a great place to start. Using HubSpot's Free Marketing Tools.

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Course Hubspot Allocation API 101

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Align your SEO strategy with audience research. Consider these seven techniques: 1. Focus on search intent, not just keywords.

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Lead Ranking Marketing AI Process SEO 154

ClearVoice

MARCH 14, 2024

We will explore the ins and outs of integrating email marketing into your content distribution strategy. Multi-channel strategies Email marketing complements your social media pages, blog posts , and other channels by extending your reach, boosting engagement, and reinforcing your messaging via coordinated multi-channel strategies.

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Distribution Marketing AI Email Marketing Marketing & Strategy 98

Optinmonster

OCTOBER 12, 2021

Then this HubSpot review is for you. One popular email marketing software is HubSpot. Also, HubSpot features email marketing capabilities that make designing an email campaign quick and easy, all without the need for specialized design knowledge. That’s why, in today’s post, we’ll do a full HubSpot review.

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Hubspot Budget Programs Enterprise Management Email Marketing 70

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Is it relatable, funny, or engaging?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Webbiquity

APRIL 23, 2024

But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

SmartBug Media

APRIL 10, 2020

From the drag-and-drop page editor , to shared theme variables and functionality, to even serverless functions, the capabilities of the HubSpot platform have exploded seemingly overnight. What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ? Learn more about the HubSpot CLI.).

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CMS Development Industry CMS Hubspot API 90

Albacross

APRIL 23, 2019

Image Source: HubSpot. With that said, you cannot get anything in return without investing your time setting up a system and implementing effective inbound marketing strategies. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. It will help you setup the system.

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Hubspot

JULY 7, 2020

In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO. But how do you create a winning international SEO strategy? Here are four things to know.

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Hubspot SEO Domain Content 101

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Website traffic. Source: Marketoonist.

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Branding Brand Identity Marketing & Strategy Eye-Tracking 131

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

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Hubspot Enterprise Management Work Management Marketing Management 59

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. There are several ways to bring old content back to life to increase traffic. Here is how: 7 Ways To Augment Your Website’s Traffic By Reforming Past Content 1.Optimize

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Traffic Lead Scoring Lead Ranking Content 52

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

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Hubspot

APRIL 20, 2021

While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. In this post, we’ll hear inspiring stories from HubSpot clients that have used our SEO tools to achieve business success.

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