Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

SmartBug Media

JUNE 10, 2019

Social media is here to stay. The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot.

Social Media 71

Social Media Social Marketing Media Tips 71

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting. Identify Your Target Accounts.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Only about 25% of generated leads qualify as MQLs [source: HubSpot]. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

KoMarketing Associates

MARCH 19, 2019

Unlike other objectives for social media advertising, such as engagement and website visits, trying to acquire quality leads involves choosing the correct audience that will ultimately buy the product or service. Some offer examples may include: White Paper/Case Study. Pick the Right Offer. More Information. Conclusion.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Vision Edge Marketing

DECEMBER 15, 2020

A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on. Be sure this communication is sent through the preferred channel (email vs. social media) at the right time.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

AUGUST 1, 2019

HubSpot helps in this realm with HubSpot sales. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Robert Jordan, a seasoned marketing professional with over 10 years of experience, currently working as Media Relations Manager at InfoClutch Inc.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Know social content signals can affect your search audience. Keeps content varied.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

SmartBug Media

MARCH 25, 2020

If you need help getting started with ideas, ask your customers , check out what’s trending on social media, and see what your competitors are doing. To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. Finding Webinar Speakers.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Webbiquity

SEPTEMBER 19, 2017

This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. That said, there are numerous reasons a blog should be the center of a business’s content marketing and social media strategy. So what’s the best approach?

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Social media marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). This is particularly suitable for eCommerce businesses with an active social media following. Free Trials.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. – HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Chris Koch

MARCH 19, 2010

Image by HubSpot via Flickr. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Here they are: Monitor.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. HubSpot Marketing Hub. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Customer Experience Matrix

OCTOBER 26, 2009

. - But on the other hand, the sample seems dangerously unrepresentative: 44% said their organization’s primary industry was “publishing/media/advertising/marketing”, which is vastly higher than the real-world proportion. Given my concerns about this survey, I wouldn’t treat its results as definitive answers.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

BOP Design

DECEMBER 2, 2020

You can keep a lead engaged with your brand with a timely, automated response via social media. Curated posts via social media utilizing automation keep your lead engaged with your brand as well. Utilizing a CRM like Pardot or HubSpot ensures you are on task with prospecting, communication and follow up with your leads.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Tomorrow People

MARCH 8, 2018

Social media networks are booming and blogs are part of the everyday online landscape. Where do they spend time when they are online, i.e. do they visit blogs, social media or specialist forums? To see an example, take a look at a white paper we created for our client, Coburg Banks. Your marketing personas.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

BOP Design

DECEMBER 11, 2018

A great website will not only be optimized for conversions but will host the tracking code for any of the reporting tools you will be using (like Google Analytics, SEO software like MOZ, Email Marketing like MailChimp/Act-On/HubSpot/Constant Contact, Google PPC). When it comes to website traffic, it’s quality over quantity again.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Social Media Examiner.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClickZ

JULY 30, 2020

Email 2 – A white paper on the types of solutions available to solve a pain point. Some of the free or less expensive software options may seem more attractive, such as Mailchimp or HubSpot. The goal of this drip campaign is to educate so the contacts on the lists view the company has a thought leader in their field.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. Brand Voice to maintain consistent tone across social, blogs, email, etc. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement.

CMS Development 111

CMS Development Hubspot Industry CMS Top of Funnel 111

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

nDash

MAY 26, 2022

eBooks, guides, and white papers. Those budget line items could include content creation, social media ads, influencer marketing, and costs for marketing tools. HubSpot’s Marketing & Analytics. HubSpot’s Email Marketing Tools. HubSpot’s Marketing Automation Software.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

PureB2B

MAY 30, 2022

Even after the rise of social media, messengers and the growth of mobile platforms, email marketing remains an essential and reliable part of B2B marketing. Compared to phone, text, or social media, it is the least invasive and least distracting way to reach someone. The question, of course, is why?

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Navigate the Channel

NOVEMBER 2, 2022

PR is baked into myriad tactics, including company newsletters, brand experience layering, news releases, articles and white papers, sponsorships, social media and crisis management. A PR strategy now may include a wealth of earned, owned and shared media, but it is its own creature. Evaluate your efforts.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Promote the content.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125