B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. Funny enough, this technical SEO is not all that technical. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

SmartBug Media

JULY 27, 2020

With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. According to Moz , “On average, 71.33% of searches result in a page one organic click. It can improve user experience and help visitors find your website.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

DECEMBER 8, 2020

Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. It can be a very rewarding long-term search engine optimization (SEO) play, so it is important that you think long term about the implications of your choice of a hosting platform. Pre-Existing Assets.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

BOP Design

SEPTEMBER 16, 2020

A common question we get at the start of a B2B web design project is, “How can we maintain our SEO during a website redesign?” If you’ve already put the effort into building a strong SEO foundation , you don’t want to lose it when you update the look and functionality of your website. Preparing for the New Website Launch.

SEO 116

SEO Marketing Websites Tips B2B 116

SmartBug Media

NOVEMBER 24, 2021

Launching a new website in today's world can be challenging. With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. People are brought in by search engines as opposed to being pushed in from ads or other channels.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

DAGMAR Marketing

OCTOBER 20, 2020

Are you familiar with local SEO but want to get better performance from this essential marketing tool? Or are you just discovering how important local SEO is when your business depends on customers in your geographic area? If you haven’t implemented good local SEO practices, you’re missing out on potential business.

SEO 71

SEO Tips Lead Scoring Lead Ranking 71

Hubspot

MARCH 26, 2018

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

SEO 101

SEO Tools Domain Wikipedia 101

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. These are words that help you compose sentences and connect ideas together, and they don't have much impact on Google's search results. What Are Stop Words in SEO? Common SEO Stop Words. Are Stop Words Beneficial for SEO?

SEO 101

SEO Keywords Differentiation Google 101

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. SmartBug Media has done many of these migrations and can help facilitate your move to HubSpot. Using Plugins for Functionality.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Hubspot

NOVEMBER 22, 2018

If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? What is SEO? Now that you understand what SEO is, let’s talk more about why it’s so important.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Hotels in Tallinn”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph. It’s the lowest hanging fruit.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

APRIL 23, 2018

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. When was the last time you gave your website a checkup? When was the last time you gave your website a checkup? Search Engine Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

NOVEMBER 15, 2019

Instinctively, I imagined R2D2 from "Star Wars" and thought, "What do robots have to do with SEO?". If you're anything like me, technical SEO isn't always easy to understand. So, whether we understand it or not, technical SEO will continue to play a large role in our marketing strategies. What is a robots.txt file?

SEO 73

SEO Marketing & Strategy Hubspot Search Marketing 73

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. Understand Search Engine Ranking Factors.

SEO 87

SEO Tips SERP Content 87

Hubspot

OCTOBER 23, 2020

While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. A website's taxonomy can dictate the user experience, and can also influence search engine rankings. For example, say your website’s primary domain is www.samplewebsite.com.

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

Valasys

NOVEMBER 23, 2022

An online presence in the form of websites or social media posts has the ability to reach a wider audience, but what about the brick-and-mortar businesses that neither have any website or social media accounts nor require one? For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

NOVEMBER 11, 2019

Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site. The first step to implementing technical SEO is to ensure that all of your important pages are accessible and easy to navigate. You can think of it as a map for your website.

SEO 67

SEO Budget Programs CAN-SPAM User-Generated Content 67

Hubspot

AUGUST 30, 2019

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Hubspot

NOVEMBER 11, 2019

Technical SEO is a beast that is best broken down into digestible pieces. These five categories and their place in the technical SEO hierarchy is best illustrated by this beautiful graphic that is reminiscent of Maslov’s Hierarchy of Needs but remixed for search engine optimization. Technical SEO Audit Fundamentals.

SEO 65

SEO Domain Lock-In Tagging 65

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

NOVEMBER 11, 2019

As search bots crawl your website, they begin indexing pages based on their topic and relevance to that topic. Unblock search bots from accessing pages. Google’s robots.txt tester will give you a list of pages that are disallowed and you can use the Google Search Console’s Inspect tool to determine the cause of blocked pages.

SEO 63

SEO SERP Fulfillment Traffic 63

Method and Metric

JANUARY 3, 2020

As we start a new decade in the world of search, taking a moment to reflect on the past decade and all that has changed can offer a valuable opportunity for important insights. For the SEOs who have been in the game for a while though, we already know this. Outdated SEO habits will hold you back.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Navigate the Channel

SEPTEMBER 25, 2023

According to WebFX , 94% of first impressions of a website are design-related. At baseline, your new website must be mobile friendly and visually inviting. It’s also the name you hope they’ll enter in the search bar multiple times for years to come—or bookmark for quick access. Also try to avoid off-beat TLDs. “It

Domain 65

Domain Tips Work Management Copyright 65

Hubspot

OCTOBER 25, 2019

What comes to mind when you think of SEO? The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value. Look at the URL of this post.

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

Anyword

MARCH 23, 2022

Using freely available data-driven tools, we’ll go over a 5-step methodology to assess your copy engagement potential, looking at target demographics, SEO analysis, reader profiles, and performance predictions. The free platform provides insights on search interest over time, as well as broken down by region. Next step: Hubspot.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. The attract stage is all about bringing new visitors to your website.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Optinmonster

MARCH 17, 2022

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. Plus, creating a website makes your business more professional.

Small Business Marketing 104

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 104