Confessions of a B2B Marketer

APRIL 12, 2023

Follow Alex on LinkedIn Follow Alex on Twitter Check out The Manager's Handbook Check out The Great CEO Within: The Tactical Guide to Company Building Check out Reflect Check out Clearbit Check out our awesome sponsor HockeyStack Check out our awesome sponsor SaaStock Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Outreach 52

Outreach Linkedin B2B Sales Hubspot 52

SendX

MARCH 18, 2021

Run Organic Outreach Campaigns You might already have the email addresses of your friends and family. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! According to Hubspot , co-marketing is a process that involves two or more companies working together to reap the benefits of their combined efforts.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Hubspot

JANUARY 30, 2024

Dan Tyre , former Executive at HubSpot, said , “Twitter, Instagram, Facebook, and Linkedin are my jam. Take salespeople's word for it: 63% told us they conduct cold outreach and that phone calls are the most popular AND effective cold outreach strategy.

Trends 64

Trends Cold Calling Peer-to-peer Lead Scoring 64

KoMarketing Associates

DECEMBER 12, 2017

With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. Connect with Brianna on Twitter and LinkedIn. How is ABM helping with sales and marketing alignment? What was the most interesting statistic/finding in the report to you?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Only B2B

AUGUST 21, 2023

ABM involves tailoring your outreach and communication to a specific set of high-potential accounts. Tailoring Outreach Messages for Personalization Personalization is the cornerstone of effective communication. Craft outreach messages that resonate with the prospect’s pain points, challenges, and goals.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Hubspot

FEBRUARY 9, 2018

Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “ How to Produce Webinars Your Sales Reps and Prospects Will Love. ”. With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach. How to Make a Webinar in 2018.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Now forget the worries of outreaching and prospecting all your working hours to collect the leads because we have brought some of the best lead generation tools to stack-up your marketing desk (virtual though). 15 Instapage.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

MAY 30, 2023

Prospect outreach (16%). Generative AI tools that help write sales content or prospect outreach messages (31%). HubSpot Content Assistant Explore HubsSpot’s AI Content Assistant Price : Free with additional features for premium HubSpot accounts. ChatSpot Price : Free with additional features for premium HubSpot accounts.

Generation 72

Generation Lead Ranking Enterprise Management User-Generated Content 72

Hubspot

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers.

Communities 101

Communities Work Management Marketing Management PR 101

The ABM Agency

MAY 26, 2023

Leveraging Social Media Intelligence Social media platforms like LinkedIn, Twitter, and Facebook provide a wealth of information about companies and individuals: LinkedIn Sales Navigator: Use this tool to find key contacts within an organization by job title or function.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑ Social media traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Confessions of a B2B Marketer

NOVEMBER 9, 2020

Check out: Sujan’s blog Sujan’s Twitter Mailshake How I Made $342k From an eBook Without Amazon Kindle How I Sold 40K+ Copies of My Ebook Also… thanks for reading/listening and of course… if you jump over to Apple and leave a review… always, if you can leave a review I will get you and your business a shout out on the show! hit 200k MRR?

Paid Search Agency 52

Paid Search Agency Outreach Advertising Agencies Amazon 52

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Image source: Twitter. Image source: Twitter.

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. To learn more visit dealsignal.com and follow @DealSignal on Twitter.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. Social media platforms like Facebook and Twitter have millions of daily users. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) 69%) and Facebook (.77%).

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Confessions of a B2B Marketer

JULY 5, 2023

on Twitter Check out our awesome sponsor Fame , they start and grow the worlds most profitable B2B podcasts. 9 Unconventional SaaS Marketing Strategies with Tim Soulo Semrush 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR Tim Soulo ?? Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Confessions of a B2B Marketer

NOVEMBER 24, 2020

Check out: Sujan's blog Sujan's Twitter Mailshake Also. Each of these have been put into practice since we recorded approx. a week ago and I will update you with how we do right here on this blog. We may even bring Sujan back on in 6-12 months to debrief on progress. thanks for reading/listening and of course. hit 200k MRR?

Marketing & Strategy 52

Marketing & Strategy Outreach Linkedin B2B Sales 52

Confessions of a B2B Marketer

MARCH 17, 2021

Here are some additional links from Corey: Swipe Files: [link] (discount code: CONFESSIONS ) Everything Is Marketing Podcast: [link] Twitter: [link] Thanks for listening. any feedback please leave it in the form of an Apple Podcasts rating and review or just hit me up directly on tom@saasmarketer.io. hit 200k MRR?

Paid Search Agency 52

Paid Search Agency Marketing & Strategy Outreach Linkedin 52

Hubspot

APRIL 28, 2021

Any data you obtain when someone interacts with your profile or content on LinkedIn, Facebook, Instagram, Twitter, or any other social media channel counts as social data. The two easiest ways are through personalizing your sales outreach, and creating more engaging content. Personalize Sales Outreach. Image Source.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Webbiquity

JUNE 9, 2015

Create an outreach strategy. When creating an outreach strategy, one of the most important components of outreach is the pitch that you intend to make to the site on your dream list. This relationship could not have been forged without a stellar outreach strategy. Championship Content. Creative Research.

Link Building 100

Link Building Ad Building Marketing & Strategy Lead Scoring 100

SendX

MAY 24, 2019

When to Write for Outreach Email marketing is not limited to your subscribers. You can use your email copywriting knowledge to design engaging and high-converting outreach campaigns as well. The problem, however, is usually how marketers perform their outreach. You can find Eric on Twitter @ericdavidgordon.

Copywriting 151

Copywriting Tips Template Content 151

SmartBug Media

JUNE 27, 2019

With marketing automation software, HubSpot, for example, marketers and salespeople can view recent online activity, such as what e-books a person has downloaded and pages they’ve visited. Following and engaging with a prospect on LinkedIn and Twitter can get you on their radar in a welcome way before you reach out by email.

Conversion 74

Conversion Marketing Automation Services Lead Scoring Lead Ranking 74

Hubspot

OCTOBER 5, 2017

Provides us with context about the prospect’s interests or prior behavior, allowing us to develop more personalized outreach. We’ll use this list later, when we’re in the outreach phase of prospecting. At HubSpot, the reps have coined the GPCTBA/C&I framework (which they vouch sounds more confusing than it actually is).

Budget Programs 100

Budget Programs Top of Funnel Tools Work Management 100

Martech Advisor

AUGUST 23, 2019

What would happen to posts and shares already scheduled on HubSpot or Hootsuite? Twitter is a great medium for B2C customers, while LinkedIn is useful if you have a large B2B audience – or want to connect with investors, partners, and other stakeholders. Who would respond to customers/prospects’ queries via social channels?

Social Media 62

Social Media Contingency Planning Media SMS 62

Oktopost

NOVEMBER 18, 2020

One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process. 35-50% of sales go to businesses that respond first HubSpot. Social media is the third-largest engagement channel just after email and website.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

Hubspot

DECEMBER 19, 2017

This means 80-85% of sales outreach efforts are going unnoticed by those prospects you’ve worked so hard to capture with content. Here’s an example of a personalized email HubSpot recently sent to some of our contacts database to re-engage them with our content: Use Content to Get Past the “No”. Don’t forget personalization!

Content 76

Content Word of Mouth Case Studies Paid Search Agency 76

Martech Advisor

MARCH 22, 2020

Inbound marketing is defined as a form of outreach, where the goal is to attract buyers who are new to the brand, through engaging, informative and value adding content, based on the stage of buying journey. Tell us on LinkedIn , Twitter , or Facebook. Table of Contents. What is Inbound Marketing? What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the PR landscape. #PR: Twitter Handle. Twitter Handle. Top 100 Individuals. PageRank (Normalised). Beki Winchel.

PR 100

PR PageRank Brand Identity Branding 100

Hubspot

JULY 22, 2018

You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free. HubSpot customers: You can add Lead Flows, HubSpot's pop-up forms, as an add-on by following the instructions here. 2) Blog Subscriber Welcome Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

MAY 4, 2020

Harvard Business Review reports 90% of B2B decision makers never respond to cold outreach. 28% of companies surveyed by HubSpot are prioritizing social selling. Twitter and Facebook were the runner-up platforms, respectively. Sales Organization Social Media Usage Statistics.

Linkedin 82

Linkedin Stats Lead Scoring Lead Ranking 82

Atomic Reach

NOVEMBER 5, 2018

Email outreach is practically a marketing birthright. I experienced this problem myself when I created outreach to targeted sales experts for my Sales Funnel blog post. Second, it was a tiny outreach, so I may have gotten lucky. We've mastered the art of email communication using templates, HTML, and large swaths of our CRMs.

Tips 67

Tips Lead Scoring Lead Ranking Top of Funnel 67

Hubspot

AUGUST 11, 2019

HubSpot research shows 40% of salespeople view prospecting as the most difficult part of their jobs. This also means, not only are you conducting outreach to individuals , but you must also find organizations that are a good fit for your solution. Join or contribute to Twitter chats. Check out this article. Want to hear more? ”.

B2B Sales 70

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 70

Valasys

JUNE 13, 2019

Source: HubSpot). The outreach of social media platforms has given the modern customers the liberty to research on all or some of them about their buying preferences. According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

DealSignal

JUNE 26, 2019

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Personalize outreach and lead nurturing to increase conversions.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Hubspot

AUGUST 12, 2020

Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. You can use the Prospects tool in HubSpot CRM to identify these companies. If Twitter handle exists, follow and retweet. Define your "Connect" process.

Sales Management 96

Sales Management Top of Funnel Buy Advertising Agencies 96

Hubspot

NOVEMBER 1, 2017

Video is a great way to stand out and frankly an easier way to articulate an offering or service,” explains HubSpot senior inbound growth specialist Mary Burbridge. In the last year, I've personally responded to one of hundreds of cold outreach emails that hit my inbox,” says Jennifer Linehan, VP of Sales at Midaxo.

Top of Funnel 93

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 93