Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

FEBRUARY 17, 2020

Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content distribution is the starting step of your content marketing strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Huptech Web

JANUARY 5, 2023

What Does the Future Hold for Content Marketing? Content Marketing’s Role in Brand Awareness. Content Marketing Trends for 2023. Content Marketing Stats You Need Pay Attention To In 2023. That’s where content marketing comes in. What Does the Future Hold for Content Marketing? Table Of Contents.

Paid Content 52

Paid Content Marketing AI Trends Content Marketing 52

Webbiquity

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Bluetext

JULY 15, 2022

Social media, once considered an afterthought in any brand marketing strategy, is now on center stage. Any brand worth its salt hires swathes of fresh-faced analysts to form social strategy teams and capitalize on the opportunity social media marketing presents. The answer, my dear reader, is memes. What is a Meme?

Paid Search Agency 26

Paid Search Agency Ad Exchange Social Media Marketing & Strategy 26

Hubspot

OCTOBER 26, 2020

With all the work marketing teams are responsible for, it can be hard to make time to get reinspired and capture a spark of creativity that leads to a new, marketing strategy. Its distance from other English-speaking regions like America and Europe can make it challenging for marketers to spread brand awareness globally.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Here is what they had to say: Want to get started on your own outreach strategy? Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Hinge Marketing

AUGUST 8, 2014

With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July. Lee Frederiksen, Hinge Marketing. Check out this infographic from MarketingProfs to learn more about the history of the most recognizable logos.

Digital Transformation 48

Digital Transformation Marketing Management Advertising Agencies Hubspot 48

The ABM Agency

JANUARY 8, 2021

B2B marketing campaigns are constantly adapting to the rapidly shifting needs and demands of the modern business world, but one factor remains constant: A well-designed content marketing strategy can elevate a business from good to great. What is B2B Content Marketing? What Does B2B Content Marketing Do?

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

Webbiquity

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. 15 Reasons Why You’ve Just Been Unfollowed On Twitter [INFOGRAPHIC] by All Twitter. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days.

Twitter 100

Twitter Tips Tools Tactics 100

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. Looking for inspiration for an original B2B marketing campaign?

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

accelerate agency

APRIL 27, 2021

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Enterprise SEO is a large-scale version of this process, encompassing many optimization strategies. What makes an enterprise level website? What is SEO in 2021? Rewriting duplicate content.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Hubspot

AUGUST 6, 2012

With the rise in popularity of visual content , marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. Well let me tell you, fellow marketers: You sure do have some options! 3) Marketing Campaign Board.

Creativity 28

Creativity Brand Identity Branding Aggregators 28

Single Grain

JUNE 8, 2021

Related Content: * How We Built a B2B SaaS Marketing Agency Unlike Anyone Else * LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. The business model is the same, but the marketing approach differs. The business model is the same, but the marketing approach differs. Understanding B2B SaaS. Check out this 3.5-minute

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Hubspot

JULY 18, 2012

Sure, the concept of link bait is a little bit subjective, and marketers should consider link bait as any piece of content that generates significantly more links and traffic than the average piece of content they publish. But we're not really here to debate the negative connotations or the history of the term 'link bait.'

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

Hubspot

MARCH 20, 2016

This post originally appeared on HubSpot's Agency Post. The History of Pantone. To read more content like this, subscribe to Agency Post. If you’ve been shopping recently, you might have noticed a few changes in color options. These two palettes, Rose Quartz and Serenity, were named Pantone’s Colors of the Year in December.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Forecasting Design 28

Hubspot

MAY 22, 2014

Zendesk recognizes how difficult it can be to hire for these external-facing position, so they created the infographic below to identify the specific challenges companies face in hiring for external-facing positions -- and what exactly you should look for during the hiring process to ensure you hire the best candidates. Key Takeaways.

Positioning 28

Positioning Paid Search Agency Companies Stats 28

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. Infographics and explainer videos. As you should! Here’s the thing. You know it’s not logical, especially in B2B. Everywhere.

Top of Funnel 303

Top of Funnel Paid Content Lead Scoring Lead Ranking 303

Single Grain

AUGUST 7, 2019

Do you feel like your marketing campaigns are falling on deaf ears? And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. As a marketer, you need to rely on testing different messages for different audiences to increase sales. Click To Tweet.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Sprout Social

DECEMBER 20, 2022

Social media automation is the process of optimizing the tasks you perform for your social media activities. Check conversation history from customer profiles to provide a custom experience. Sprout integrates with Salesforce , Zendesk and Hubspot so you can work across platforms to track the end-to-end customer experience.

Paid Content 96

Paid Content Social Media Budget Programs Enterprise Management 96

accelerate agency

OCTOBER 27, 2021

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Enterprise SEO is a large-scale version of this process, encompassing many optimization strategies. What makes an enterprise level website? Book a Consultation What is SEO in 2023?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Enterprise SEO is a large-scale version of this process, encompassing many optimization strategies. What makes an enterprise level website? Book a Consultation What is SEO in 2023?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Scoop.it

JULY 14, 2022

No matter how good your brand’s content or story is, they will simply pass by the customers if you don’t market them strategically and quickly. And rightly, many industry experts and marketers rely on content marketing to expand their brand’s awareness. And statistics verify the statement!

Marketing AI 59

Marketing AI Content Marketing Top of Funnel Planning 59

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” David Ogilvy. highlight to tweet).

Content 166

Content Lead Scoring Lead Ranking Template 166

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Webbiquity

JANUARY 26, 2011

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How can PDF content be optimized for search? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. SEO 101: Defining the long tail by Conversation Marketing.

SEO 100

SEO Resources Tips Best Practices 100

Content Standard

MARCH 5, 2021

Visual identity is an umbrella term that encompasses every visual element of a brand, from its color palette and its typography to the layout of its website and its marketing materials. Image attribution: Anthony Rosset at Unsplash When it comes to content marketing, visual identity’s importance is paramount. No pressure, right?

Brand Identity 85

Brand Identity Branding Case Studies Paid Search Agency 85

Valasys

MAY 30, 2019

Email Marketing is one of the oldest and the most impactful channel for generating leads for B2B marketing. A recent report published by eConsultancy rates Email Marketing as the number 1 channel for driving Return on Investment (ROI) for the B2B marketers. every year due to attribution.

Email Marketing 56

Email Marketing B2B Marketing Ad Building Planning 56

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. In the current digital marketing landscape, interactive content is the fuel that brands need to succeed. Interactive Infographics.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Jay: Hey, everybody.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

Hubspot

APRIL 27, 2015

For some direction on how to optimize your blog titles, we look to Iris Shoor , co-founder of Takipi. [Insert victorious music here.]. Trouble is, things aren't panning out exactly how you expected. You’re generating a handful of views but people aren’t flocking to your posts … and they’re not converting either. 1) Do I know my audience?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * SaaS is not a new concept. It's actually been a business model since the 1960s. What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

FEBRUARY 22, 2012

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. What Is Evergreen Blog Content?

Business Blogging 28

Business Blogging Lead Scoring Lead Ranking Business 28