Mailmunch

JUNE 9, 2021

40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . According to HubSpot, 46% of all emails were opened on mobile. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Hubspot

MARCH 15, 2016

Which lead nurturing tactics work best? Now let’s get down to it – we’ve read through dozens of reports, dug into the most recent data about lead nurturing and compiled this list of the seven amazingly effective lead nurturing tactics. 7 Amazingly Effective Lead Nurturing Tactics. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

MAY 19, 2016

While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Tactics tailored to Gen X are not going to get you far. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

ConvertKit

DECEMBER 19, 2018

These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. These commonly used words can actually tank your sales email open rates if you aren’t careful.

Template 70

Template Top of Funnel Copywriting Open Rate 70

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. EmailMonday sources several stats backing this up, showing that 61.9% Sendinblue. ConvertKit.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Porch Group Media

JANUARY 19, 2021

Email personalization was the top email marketing tactic in use (72 percent), a slight increase from the 2018 study. Email Marketing Tactics & Tools. Email marketers who are seeing higher average open rates are getting them because of these tactics. Tactics You Should Be Employing Today.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Hubspot

OCTOBER 26, 2011

Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. A.I. ( Blogging Lift ) Showing people’s faces rather than stock images help humanize the brand and thus increases conversion rates by around 95%. ( 99 Firms ) Want more than just stats? About 51.3%

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Optinmonster

JULY 21, 2023

Litmus ) Emails with graphics have a 1.12% higher click-through rate than emails without any. GetResponse ) Sales emails with 200-250 word length have the highest response rate of 19%. SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. And this number is projected to reach 4.6 billion by 2025.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JANUARY 7, 2016

Let’s start with some scary stats. Now let’s look at some exciting stats: Leads who are effectively nurtured produce a 20% increase in sales opportunities. Lead nurturing utilizes both marketing and sales tactics to increase the predictability and velocity of revenue growth. Additionally, 54% of sales reps won’t make quota.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Vidyard

SEPTEMBER 28, 2021

Here’s all 25 stats packed into a single slide deck: 25 Virtual Selling Stats That Prove You Should Be Using Video from Vidyard Part 1: Peeking into the Future of Virtual Selling #1: Over 66% of sales pros report their team will stay remote or work in the office part-time in the future. HubSpot, 2021 ) Tweet This!

Statistics 148

Statistics Video Marketing Stats Click Rate 148

Hubspot

JUNE 9, 2015

But, this tactic risks being only partially (or not at all!) If your weekly emails contain the same or very similar content each time they go out, or if you do little to try and improve your content or use more innovative engagement tactics, your readers will inevitably start to get bored. Open rates aren’t enough to look at.

Newsletter 28

Newsletter Personalization Ad Frequency CAN-SPAM 28

Contently

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. HubSpot was clearly onto something.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Porch Group Media

DECEMBER 9, 2019

Email personalization was the top email marketing tactic in use (72 percent), a slight increase from the 2018 study. Email Marketing Tactics & Tools. In an effort to try and improve email effectiveness, some of the top tactics email marketers employed included: Email personalization (72%). Email Marketing Challenges.

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Contently

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Outgrow

FEBRUARY 5, 2021

While there might be some challenges on the way, we’ve got the best tactics for you to get through them. In fact, every stage of the buyer’s journey includes some sort of demand generation tactics. What Are Some Demand Generation Strategies and Tactics That Always Work? Have a look at the stats yourself!

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Customer acquisition requires many simultaneous tactics. Content marketing is not a tactic, it’s a long-term strategy. Hubspot ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

NOVEMBER 18, 2014

A similar pattern emerges with email open rates , highly suggesting the need to experiment with week social media and email promotion. According to an AMEX Open Forum study, emoticons can result in a few different results on Facebook: Posts with emoticons receive a 33% higher share rate. 10) Experiment with emoticons.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. Take a look at the stats below. We will let you be the judge.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

ClearVoice

APRIL 2, 2020

Being open to experimenting with a variety of freelancers will reveal who your target audience responds to. A little A/B testing (tips to do this here ) might be in order to discover the best outreach and engagement tactics with your readers. Need to hire a #contentcreator, stat?! Technical writer. Photographer. Click To Tweet.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Sharpspring

JULY 7, 2017

It’s important to note that it’s the ISPs – not marketing automation platforms like SharpSpring or HubSpot , or Email Service Providers (ESPs) like Gmail or Outlook – that ultimately dictate which messages will be delivered to the inbox. Engagement is measured by factors such as open rates, click-through rates and visits to your website.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44

ClickZ

JULY 31, 2019

Due to the new content creation insights available through Percolate, one organization detected a 5% increase in open rates of emails . CZ: What are some examples of success stats from customers who’ve started using your product? Hubspot Connect. Examples include: SalesForce Lightning. Zendesk Sunshine. Box Platform.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convert

AUGUST 9, 2022

Product Marketing – Managing and implementing content marketing tactics that educate prospective buyers on the usefulness and value of their products, as well as using technology to track and manage coverage/sentiment linked to their product offerings among the press, analysts, and other influencers. Adjust stats, audiences and goals.

CMS Development 52

CMS Development Marketing Analytics Tools Industry CMS Marketing Automation Services 52

Hubspot

OCTOBER 22, 2014

He put forward a hypothesis when I talked to him this week: “People are hungry for tactical ideas,” he said. HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership. If someone doesn’t open an email, it’s as if it doesn’t exist,” said Matt. Learn more here.).

Response Rate 28

Response Rate Email Marketing Clickthrough Click Rate 28

Hubspot

JUNE 26, 2018

Here are some stats that prove how effective email marketing can be: Email is good for business. Research the average email stats for your industry and use them as benchmarks for your goals. Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. Email marketing effectiveness There are 3.8

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. Benefits of Hiring a Digital Marketing Agency.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Convert

JANUARY 31, 2022

Result: The first 3 variants only showed small lifts but the stats weren’t solid enough to confidently declare a winner. But the variant with the bottom area trust elements boosted the conversion rate by 11.5% HubSpot: Site Search Feature. The idea was to inspire more trust. at over 95% confidence.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Vidyard

SEPTEMBER 3, 2020

These stats prove just how far-ranging the benefits of video outreach (and video for sales , in general) are. Improve Open Rates— sales teams that use video get a 16% bump in open rates ( SalesLoft ). It’s also a key tactic when it comes to follow-up. Adam Rataj HubSpot Sales Manager Mid-Market.

Outreach 145

Outreach Video Marketing Work Management Paid Search Agency 145

SnapApp

JANUARY 18, 2018

I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. . The One Welcome Email Tactic That Stood Out. First, we have to understand that welcome emails are some of the most opened and clicked emails. Restaurants.

Click Rate 92

Click Rate Deliverability Verticals Template 92

Hubspot

MAY 21, 2020

The average open rate in North America is 19.49%. But, welcome emails have an open rate closer to 50%. At HubSpot, we've created an editorial calendar and template that content managers can download and customize for their own purposes. No product mentions or sales tactics for you to roll your eyes at.

Top of Funnel 96

Top of Funnel Buyer's Journey Enterprise Management Work Management 96

Vidyard

MARCH 23, 2021

These stats prove just how far-ranging the benefits of video outreach (and video for sales , in general) are. It’s also a key tactic when it comes to follow-up. Pro Tip: Sales emails containing video sent within the second and twentieth days of a cadence resulted in significantly higher reply rates, according to SalesLoft.

Outreach 65

Outreach Video Marketing Paid Search Agency Work Management 65