Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Use these ideas as inspiration for your next lead gen campaign. Promote a Personalized Template.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Unbounce

FEBRUARY 27, 2019

Otherwise, you’ll end up spending money driving traffic to landing pages that are never even seen and don’t convert. Unbounce features ready-to-go templates that let you create an AMP-validated landing page in minutes. In other words, you can ensure seamless lead management from your campaigns. Choose a Template.

Landing Pages 111

Landing Pages Enterprise Management Validation Mobile Marketing 111

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Let’s get cookin’.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. Use lead generation software — that’s what! When people show interest in your business, these tools notify you so that you can get in touch with leads, convert them and drive more revenue. HubSpot Sales. Leadfeeder.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

APRIL 30, 2014

Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be. Keep on reading to figure how to simply and scientifically calculate next month''s lead goal. (If

Lead Gen 28

Lead Gen Lead Scoring Lead Ranking Leads 28

Optinmonster

MAY 29, 2023

OptinMonster is the best lead generation tool in the world that makes it easy for you to exponentially grow your email list and fill your lead pipeline. With its drag and drop builder, you can create eye-catching popups and other lead generation forms that are optimized to deliver the highest conversion rates.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now. The reverse is true, too.

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

JUNE 6, 2014

Dear HubSpot, Here''s my issue in a nutshell. I was hired to execute an inbound lead generation program, which I was excited about because I figured I wouldn''t have to do much convincing about why inbound marketing works and I could just start doing blogging, social, lead gen, etc. Do same for traffic.

Hubspot 28

Hubspot Lead Gen Top of Funnel Inbound Marketing 28

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. For a more detailed look at all the tools, here’s a demo that shows how you can use SEMRush to start a PPC campaign: HubSpot’s PPC Management Template.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Hubspot

OCTOBER 3, 2018

For my purposes, I decided to run a simple web traffic objective campaign (Snap also supports app installs, engagement, and other objectives). Additionally, Snapchat provides some excellent templates for creating ads. Snapchat doesn’t offer a native Lead Gen solution like Facebook, but they do support that objective.

Paid Search Agency 64

Paid Search Agency Demand Generation Agencies Ads Effectiveness 64

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Optinmonster

APRIL 27, 2023

Not sure what an effective lead generation form looks like? We’ve rounded up a list of the best lead generation forms that you can use for inspiration. We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful.

Lead Generation 89

Lead Generation Sales Qualified Leads Examples Generation 89

Hubspot

MAY 19, 2014

An entire book could be written on optimizing your website for lead generation. Optimizing for lead generation is the most important responsibility for modern marketers; for many, it pretty much serves as their job description. 5) Make your lead forms fun. In fact, many have , and for good reason.

Generation 28

Generation Marketing Websites Landing Pages Leads 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

APRIL 28, 2014

This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through. Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. 2) Create lead gen offers that make people's lives easier.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Optinmonster

FEBRUARY 27, 2024

With Semrush, you can get a complete overview of keywords that your competition ranks for and how much traffic those keywords drive to your site. Optimize your content based on the findings to drive more traffic to your site. With 1400+ pre-built templates, you can embed the perfect form on your site in just a few clicks.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Hubspot

JANUARY 10, 2014

Many companies make the mistake of only using one or two channels to market to their leads. The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No Let''s take a look at a targeted landing page that HubSpot uses.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

JULY 9, 2012

They're the crux of your lead generation efforts! Then "bundle" them together to form a comprehensive offer that teaches leads about every aspect of that subject matter. Is there something you can create in Photoshop, Excel, or even Word that your leads would love to have bookmarked or saved on their desktop to use over and over?

Landing Pages 28

Landing Pages Bundling Inbound Marketing Allocation 28

Hubspot

SEPTEMBER 27, 2013

Start now with this customizable template for buyer personas. Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. Lesson 1: SEO 101.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MARCH 19, 2014

We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. After digging into our own analytics, I found that over 19% of the traffic to our landing pages was coming from mobile. Excel templates, workbooks, etc).

Display 28

Display Landing Pages Mobile Marketing Class 28

Hubspot

MAY 19, 2014

No time is this more common than when businesses set out to create their first lead generation ebook. But to turn that blog traffic into leads, you need an ebook to use for the end-of-post call-to-action. The Methodology That''ll Get You Your First Lead Generation Ebook. How to Generate Leads From Pinterest.

Inbound Marketing 28

Inbound Marketing Curation Template Social Media 28

Hubspot

APRIL 4, 2013

A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. But because you did, while you may not have captured them as a lead, per say, they''re now a subscriber to your blog. Why -- I''m so glad you asked!

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Hubspot

MARCH 16, 2016

This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. So it got me wondering: Are end-of-post CTAs really the best way to generate leads from our blog? Here's what I found.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Hubspot

NOVEMBER 4, 2020

HubSpot Ad Tracking Software. HubSpot’s Ad Tracking Software helps you with your inbound marketing strategy and campaigns. You can run all of your campaigns out of this tool from start to finish — meaning, the HubSpot supports ad creation, management, and reporting across different networks. 7 Best Ad Management Tools.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Paid Search Agency 98

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and read about our collection of nearly 400 free, customizable content creation templates. Written & Editorial Content Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

JANUARY 20, 2014

Do you have a lead gen goal? I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. If you need help determining what your leads goal should be, check out this traffic and leads calculator.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Albacross

AUGUST 28, 2018

In this article, we discuss 8 lead generation strategies that will help you reach out to potential customers. You want your client to refer you qualified leads, and not any Tom, Dick or Harry who will waste your time. Download the template. The best way is to get your existing customer to connect you and said lead.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. Regardless of how you choose to generate leads, it’s important to remember that no single approach works for every business.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Hubspot

JUNE 2, 2015

Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Let's take a look at how they prepared ZinePak's website for the traffic boost. Knowing the Stakes.

Traffic 28

Traffic Marketing Websites Effectiveness Paid Search Agency 28

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . Interactive Content Statistics. . Blogging Statistics . . #1. Social Media Examiner. . . #8.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

OCTOBER 21, 2014

Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. How do you convert blog readers into leads? So don''t shy away from new formats. 1) Cheat Sheets.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

AUGUST 26, 2013

Well, we''ve already written posts about how to optimize for nurturing casual visitors into dedicated subscribers , and how to optimize for nurturing your current leads. I''m talking about those people who are active subscribers, but not quite leads for your business yet. How to Nurture Your Blog Subscribers Into Business Leads.

Leads 28

Leads Lead Marketing Qualified Leads Top of Funnel 28

Hubspot

JULY 31, 2012

As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. And from there, you can convert them into leads! Pause for a moment to think. Share Compelling Content.

Lead Gen 28

Lead Gen Google Optimization Ad Frequency 28