SmartBug Media

MARCH 25, 2020

To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Make use of the traffic you’ve worked hard to achieve! Finding Webinar Speakers. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Stevens & Tate

AUGUST 23, 2021

CTAs could be trying to get visitors to download a white paper, read an article, or contact for more information. They are an important part of beginning to convert website traffic into leads. Read More – 3 Ways To Enhance Your Landing Pages. Calls-to-Action (or CTAs) are images, buttons, text, etc.

Generation 59

Generation Tips Lead Marketing Qualified Leads 59

Hubspot

JUNE 8, 2015

You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. Unfortunately, those visitors aren't doing what you want them to do when they get there.

Landing Pages 28

Landing Pages Top of Funnel Advertising Funnels Lead Scoring 28

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Source: HubSpot Let’s be honest—does any marketer really know what that means? But to increase traffic enough that it leads to an increase in conversions takes time and resources.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hybrid marketing experiences. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Schubert B2B

NOVEMBER 14, 2018

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Over the last decade, HubSpot has emerged as a major contender in the marketing automation space, and for good reason. Landing pages. The company offers an all-in-one marketing software that includes: Blogging.

Marketing Automation Services 69

Marketing Automation Services B2B Marketing Tools Work Management 69

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Landing pages. Traffic sources.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Marketing Insider Group

MAY 17, 2023

Content Marketing: Oberer Homes Content marketing still draws traffic in droves. We’re masters of content marketing at MIG and have helped numerous brands of various sizes boost their traffic (including ours). Image Source: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service 2.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

Hubspot

JANUARY 8, 2019

But, sometimes, we can get overly obsessed with the metrics that look good on paper but don’t provide as much insight we think, like clicks and views. Analyzing the heat map of each type of page on your website would be ideal, but, unfortunately, it isn’t efficient. Landing Pages. High-Conversion Blog Posts.

Marketing Websites 94

Marketing Websites Landing Pages Click Rate Conversion Rate 94

Marketing Insider Group

JULY 5, 2015

HubSpot State of Inbound, 2014). This attention-getting strategy will drive qualified traffic to your gated content. Tip: Leverage evergeen blogs by exchanging links to gated content landing pages. Create A Great Landing Page. Help Self-Educating Customers. Offer Only High-value Gated Content.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Landing pages. Traffic sources.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

SmartBug Media

APRIL 9, 2020

When someone lands on your website, you have mere seconds to capture their attention. Alternatively, PPC landing pages or demo scheduling pages are usually written for the consideration or decision stages of the Buyer’s Journey. Web copy often follows some semblance of a tried-and-true formula, such as Bob Stone's Gem.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Optinmonster

SEPTEMBER 18, 2020

This content could be just about anything: articles, videos, white papers, etc. Reaching fewer people, because fewer people share and link to gated content, resulting in poor SEO and less traffic. As Hubspot’s flowchart suggests, the best kind of gated content is both valuable and shareable, and not too self-promotional.

Lock-In 94

Lock-In Top of Funnel Conversion Marketing Automation Services 94

Tomorrow People

MARCH 8, 2018

To see an example, take a look at a white paper we created for our client, Coburg Banks. We use Hubspot to score leads for our clients to identify which leads are the most engaged and the furthest down the buying process. Decision: At the decision stage you are aiming to convert people from prospects into customers.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Landing Page Conversion Techniques. Landing pages are crucial in converting your visitors into leads. The goal of your landing page is to educate your visitor with enough information to make them proceed with a purchase.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Landing pages. Traffic sources.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

PureB2B

JULY 17, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Landing Page Conversion Techniques. Landing pages are crucial in converting your visitors into leads. The goal of your landing page is to educate your visitor with enough information to make them proceed with a purchase.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Hubspot

JULY 20, 2017

Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they're doing—and how to tweak their performance to become fine-tuned revenue generating machines. HubSpot has already done a bit of helpful research that details the average cost of a lead by industry.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Ad Agencies Sales Qualified Leads 70

SmartBug Media

JULY 22, 2020

A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself. A landing page optimized for conversion. A thank you page. Content Offer with Automated Lead Nurture. A call to action.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. Point viewers to your website for a free white paper, more information, or a discount offer. It doesn’t matter if you embed them on a page or link to the YouTube page—get that content on your site. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

SmartBug Media

OCTOBER 9, 2019

Annual revenue and/or budget: Asked in a form or pulled from company data in your CRM ( like HubSpot ) to identify if they are a fit for your target deal sizes. At a bare minimum, your conversion paths should include a call to action , landing page, thank you page , and follow-up email. Re-Optimize Existing Content.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

The Lead Agency

APRIL 14, 2020

Hubspot reported that there are 2.38 Offer Incentives and use Content-Based Marketing to Drive Traffic and Lead Generation It is no secret that the primary goal of social media campaigns is to drive traffic to your website and attract qualified leads. It can be a great tool for demand and lead generation.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

SmartBug Media

DECEMBER 17, 2019

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. What is a Landing Page. A person sees a call-to-action and ends up on a landing page with a form.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Well-designed landing pages + email newsletters/marketing + calls to action = conversion. To start, listen.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Unbounce

NOVEMBER 11, 2021

Let’s talk about behavioral segmentation and how it can help you personalize your landing pages for more conversions. Here are three data points you can use to target your next landing page. When you know which group your target customer falls into, you’ll be prepared to tailor your landing page content to their values.

Landing Pages 139

Landing Pages Segmentation Psychographics Optimization 139

PureB2B

JUNE 28, 2016

We all know that website traffic doesn’t necessarily immediately translate into paying customers. When done right, lead nurturing can effectively convert more of your online traffic into viable leads and, eventually, paying clients. Here are the four stages of a successful nurturing campaign: (Image source: Hubspot ).

Lead Nurturing 62

Lead Nurturing Effectiveness Lead Scoring Lead Ranking 62

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

PureB2B

JUNE 28, 2016

We all know that website traffic doesn’t necessarily immediately translate into paying customers. When done right, lead nurturing can be an effective method to convert more of your online traffic into viable leads and eventually, paying clients. Here are the four stages of a success nurturing campaign: (Image source: Hubspot ).

Lead Nurturing 63

Lead Nurturing Effectiveness Lead Scoring Lead Ranking 63

Webbiquity

JUNE 14, 2016

Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. Showcase reviews: Hubspot, SiteTuners. Pricing: free. 3) Scrivener.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Moz

JANUARY 22, 2019

However, these customers may be getting to you through a different way such as landing pages. You must account for all avenues of traffic. This is because you’re sending a very specific audience to that page. Look at how HubSpot lays out their resources navigation. There’s tons of valuable content to learn from.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Biznology

JUNE 25, 2014

Have you lavished days of work on landing page graphics and shortchanged the text? ” Tons of online offers promise improved traffic, engagements, sales, and business reputations (not to speak of an enhanced love life) via instant download, after you provide your email and business details. Most are utter rubbish.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Hubspot

AUGUST 11, 2019

HubSpot research shows 40% of salespeople view prospecting as the most difficult part of their jobs. It’s important to identify which pages you’ll install lead bots on, what you’ll say, and how you’ll route those leads. Having this information ultimately leads to better, more beneficial conversations.”. Work with Marketing.

B2B Sales 70

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 70

Optinmonster

MARCH 13, 2024

If you aren’t generating leads for your website, metrics like website traffic or ranking on the search engine results page don’t mean anything. For example, participants can get extra giveaway entries for completing specific tasks like signing up for your email list, referring a friend, or liking your page on Facebook.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

PureB2B

AUGUST 3, 2016

In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Your CTA could come in the form of a white paper, in-depth details about the post, or other valuable content in exchange for the reader’s contact information. Throughout the post, link these words (i.e.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Your CTA could come in the form of a white paper, in-depth details about the post, or other valuable content in exchange for the reader’s contact information. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. What’s a content brief? The problem?

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60