How to Optimize My Landing Pages
JULY 20, 2015
My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? You’ve spent all this time driving traffic to your website… so you don’t want to lose them on your landing page. What is a Landing Page? 5 Essential Items Every Landing Page Must Have.
How To Build Landing Pages That Convert
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.
7 Conventional Landing Page Design Tactics You Should Still Test
MAY 18, 2015
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error.
8 Brilliant Landing Page Examples You Need to See
MARCH 18, 2014
Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves. Which of these landing pages were your favorite?
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
APRIL 13, 2015
A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Only after considering these questions can we begin to think about optimizing our landing pages for conversion.
How to Write Ridiculously Persuasive Landing Page Content
DECEMBER 4, 2014
And landing pages are prime real estate. Want to write persuasive landing page content? Check out this example from Sidekick by HubSpot , an email tracking software that also provides insights, scheduling, and just about anything else you could think of. But social proof isn’t just about attaching the number of shares a page has gotten. Benefits are real.
How to Identify and Fix Friction on Your Landing Pages
JUNE 8, 2015
Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. To help you get a better grasp on what landing page friction looks like, when it can be used to benefit your business, and how to resolve it when it's hurting your conversions, keep reading. But why? Social proof.
A Go-To Guide to Screwing Up Your Landing Pages
JUNE 4, 2014
Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. There are a lot of really awful landing pages out there. Landing Pages
5 Ways You Can Add Social Proof to Your Landing Pages
SEPTEMBER 16, 2014
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. Would you believe me?
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! Once you find the perfect photo for your landing page, it’s time to optimize it for the web.
How to Write Irresistible Landing Page Copy [Free Ebook]
DECEMBER 16, 2014
When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. HubSpot and Unbounce have teamed up to bring you a new ebook, The Conversion Marketer''s Guide to Landing Page Copywriting. link].
Landing Page Best Practices You Should Still Test For Yourself
AUGUST 13, 2014
Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself. So why not try it on your landing pages?
How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
JULY 3, 2015
And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( There is too much text on the landing page to read. When presented with information that is not super mobile-friendly, a visitor won't hesitate to bounce from your landing page. Mobile Marketing Landing Pages Daily
Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
JANUARY 9, 2014
For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Landing Pages
13 Little Landing Page Experiments That Can Make a Big Difference
FEBRUARY 12, 2014
We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. There are lots of little things you can do on your landing page to help you generate more leads and customers. Below are 13 ideas for landing page tests you can run.
10 Excellent Landing Page Design Examples
AUGUST 20, 2015
Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them. This landing page is super simplistic! This landing page has some great qualities to it. Example 10: HubSpot.
11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Simple as that!
How To Build Landing Pages That Convert
JUNE 20, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.
Why You (Yes, You) Need to Create More Landing Pages
OCTOBER 26, 2012
More landing pages , you say? Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages. Here are four good explanations why the more landing pages, the better your leads number.
23 Types of Lead Gen Content to Put Behind Your Landing Pages
OCTOBER 21, 2014
To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions.
Why Landing Pages are to Leads as Phone Numbers are to First Dates
The Forward Observer
DECEMBER 15, 2014
Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. But some are dropping the ball in the conversion stage by not using landing pages to generate leads. What Are Landing Pages? A landing page is a website page specifically designed to convert visitors to leads. Do Landing Pages Work?
Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
B2B Marketing Insider
AUGUST 12, 2015
Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. But some are dropping the ball in the conversion stage by not using landing pages to generate leads. What Are Landing Pages? A landing page is a website page specifically designed to convert visitors to leads. Do Landing Pages Work?
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. What is a Landing Page?
Two Landing Page Tips To Make You Look Like A B2B Marketing Genius
The Forward Observer
SEPTEMBER 4, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages. A landing page is a website page specifically designed to convert visitors to leads. That’s why landing pages play such a vital role in B2B marketing.
7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
APRIL 11, 2013
Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Here''s some more food for thought: According to MarketingSherpa''s Landing Page Optimization Benchmarks Report , layout is a major factor in website performance. 1) Get to the point.
What is Inbound Marketing? The Idiot’s Guide [Infographic]
OCTOBER 11, 2016
Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. Guest post by Andy Beohar. And how can you apply them to your own business? Talk about fish in a barrel!
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. What?).
What You Can (and Should) Ask for on Your Landing Page Forms
JANUARY 15, 2013
Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! And after two years researching landing pages, I have spent a lot of time knee deep in these statistics. Step 1: Understand Page Friction. Think fast!
How an A/B Test of Landing Page Form Copy Improved Lead Quality
NOVEMBER 18, 2014
At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. Like we mentioned above, we''ve always had a long lead generation form on our landing pages -- we''ve wanted a decent amount of information to properly qualify incoming leads for Sales. right?
Before & After: The Optimization of a Flawed Landing Page
FEBRUARY 10, 2012
But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible. Subpar Landing Page. Right now!
The 7-Point Checklist for Powerful Landing Page Copy
MARCH 6, 2012
But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices. of your landing page copy.
Why You Should Start With Copy Instead of Design: A Data-Backed Lesson
DECEMBER 28, 2016
The point is, it's not hard to find examples of "ugly" pages outperforming beautifully designed pages – and in those cases, it usually boils down to the copy. We've been chatting about this a lot lately on HubSpot's marketing optimization team. In the past, our marketing team has typically followed a design first, copy second order of operations when designing web pages.
15 Tips for Creating Great Blog Landing Pages that Convert
JULY 8, 2013
Do your landing pages successfully convert visitors into subscribers, buyers, or leads? To help you get started creating landing pages that work, we’ve collected the top 15 tips from conversion experts around the web. The more of them you can use in a single landing page, the better your conversion rate will be. Start with a blank page. client logos.
5 Awesome Landing Page Lessons From Real Life Examples
JANUARY 6, 2012
On a previous blog post about marketing tests , a commenter asked for some examples of great landing pages. So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies. To help hammer those lessons home, I've also included suggestions for how these landing pages can be improved even more.
13 Little Landing Page Tweaks That Can Make a BIG Difference
JUNE 28, 2012
And with every new offer, marketers must also spin out a new landing page to go with it. But because landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes , attention to landing page optimization can also easily fly out the window. No bueno.
5 Actionable Insights to Extract From Your Landing Page Analytics
MARCH 23, 2012
Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be.
9 Must-Haves for the Perfect Landing Page
OCTOBER 11, 2011
Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. A landing page (also referred to as a lead-capture page) is a crucial must-have for any website because it provides a targeted platform for converting higher percentages of visitors into leads. Create a Lot of Landing Pages.