More landing pages , you say? Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages. Just have a look-see at the graph below: While most companies don't see an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15. MORE >>

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Your Website & Landing Pages. The benefits of analyzing your marketing performance according to HubSpot are: 1. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteInbound Marketing Analytics Overview. Email Marketing. MORE >>

Is your landing page feeling a little under the weather? With a little bit of TLC and a few quick fixes, you can nurse your landing page back to health and turn that ailing page into a conversion-optimized, lead generating machine. Ways to Heal a Poorly Converting Landing Page. Make Sure Your Messaging Aligns: One reason for poorly converting landing pages is unaligned messaging and positioning. Take a look at your page's referral sources to identify where your traffic is coming from. Connect with HubSpot MORE >>

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical? When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page. What makes a landing page most effective? MORE >>

On a previous blog post about marketing tests , a commenter asked for some examples of great landing pages. So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies. Whether you're B2B, B2C, a product or a services business, these five companies have created great landing pages from which we can learn some serious lessons. To help hammer those lessons home, I've also included suggestions for how these landing pages can be improved even more. Connect with HubSpot MORE >>