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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Okay, but do keywords still matter? So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text.

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Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you use keyword research results more strategically?

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Inbound Marketing: Everything You Need to Know

Webbiquity

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. But, HubSpot generates a good portion of our traffic from search engines now.

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Seven Key Considerations for Great Website Design [Infographic]

Webbiquity

To enable that flexibility, utilize a combination of different types of tools for designing and optimizing websites , from tools for colors, font, and icons to plugins to keyword research apps. Today’s most effective sites are dynamic, engaging, and designed to be kept constantly updated.

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The 14 Best Content Planning and Research Tools

Webbiquity

Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. Showcase reviews: HubSpot, SnapApp. Sample review: “There is no reason to overlook the obvious. Pricing: free. Pricing: free. Showcase Review Links.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Even some of the basic Klips however go beyond standard GA metrics; for example, Klipfolio displays the top keywords driving traffic by landing page, and organic search keywords for the top five landing pages. But the real power of Klipfolio is the incredible number of data sources that can be connected and manipulated.