SmarkLabs

JANUARY 4, 2023

Inbound marketing automation is a strategy that helps businesses attract and convert leads through the use of digital marketing techniques. In this article, we’ll take a deeper look at inbound marketing automation and how it can benefit your business. The Benefits of Inbound Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. Smart forms.

Hubspot 111

Hubspot Features Planning Landing Pages 111

Strategic-IC

MARCH 5, 2018

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. Directionless Content.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing automation is not just a “nice to have.” It’s a necessity for digital marketing success. Marketing Automation Hacks in HubSpot. Implement HubSpot Scoring.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

SmartBug Media

JANUARY 11, 2021

There’s no denying that to be successful at inbound marketing, you need good, clean data and reporting. As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. Phase One: Data Management. Traffic Analytics Tools.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

Envy

NOVEMBER 26, 2018

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Burning Question #1: What is Content Marketing? Burning Question #2: What is Inbound Marketing? Can you handle these tasks in-house? Which brings us to….

Marketing Agencies 1 89

Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 89

SmartBug Media

JUNE 29, 2022

Inbound marketing is a notoriously slow burn. It can take 6-9 months —and in some cases, even longer—to start to see the results of an inbound investment. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. The ability to fire off emails, notifications, and other activities makes for a larger volume of leads to be worked, nurtured, or moved through the buyer's journey funnel.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Hubspot

FEBRUARY 1, 2021

Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Isabella Kirsch, INBOUND Marketing Manager, says, “We like to create urgency with the pricing structure to engage our audience early on. Add a date limit, too.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Getting Started.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. What is conversational marketing? Conversational marketing is an ongoing dialogue between you and your customers when and where it’s most convenient for them. Having problems with the app @united can you dm?

Social Media 96

Social Media Webinar Metrics Social Marketing Marketing & Strategy 96

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). Few download your content and even fewer — if any — attend your webinars. A successful inbound marketing strategy uses both.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Only B2B

MARCH 6, 2024

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

SmartBug Media

NOVEMBER 16, 2020

But did you know that 65 percent of B2B marketers have not established any lead nurturing? In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Know Your Personas.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Hubspot

MAY 15, 2017

Account-based marketing or inbound marketing? As it turns out, the two strategies are actually pretty complementary when done well. With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together.

Account Based Marketing 73

Account Based Marketing Inbound Marketing Planning ABM 73

SmartBug Media

JUNE 30, 2020

Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences. Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Strategic-IC

DECEMBER 4, 2017

Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Remember, to be successful, persona research should be backed by data - never base a campaign on assumption!

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Live vs.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. What We Do. What We Wondered. More specifically, this has meant creating a lot of PDFs.

Hubspot 76

Hubspot Inbound Marketing Template Domain 76

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Content Standard

JUNE 28, 2019

— the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. Live and In-Person Events.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Hubspot

MARCH 12, 2019

HubSpot Marketing. HubSpot Marketing. HubSpot Marketing , which starts out free, has tons of lead generation that make it easy to capture, store, and nurture leads, including. Using HubSpot Marketing help you build an inbound marketing flywheel from start to finish. On-site polls.

Lead Generation 101

Lead Generation Tools Generation Leads 101

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. We know sales and marketing need to closely align, but shouldn’t sales take the lead on this one?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there. You now know that visitor is considering your services.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

ClearVoice

DECEMBER 12, 2019

If you’re a kid, that may be a used gaming system — but if you’re a marketer, you have significantly better options from which to choose. The truth is that there is such a wealth of information available for cheap or free that you don’t really even need to go to that marketing conference you really want to hit.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. 32 Free Marketing Courses to Take in 2017.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Strategic-IC

MAY 29, 2018

A considered lead nurture strategy is important to support your sales and marketing activities and ensure prospects keep moving through the funnel. So what must an effective inbound marketing lead nurture strategy consider? 5 Lead Nurturing Strategy Considerations. Why is Lead Nurturing Important?

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

SmartBug Media

OCTOBER 1, 2019

In fact, some of the most successful partnerships between a client and agency happen between the client’s marketing director and the agency’s marketing strategist. Make sure that the agency is: Part of your marketing strategies. Invited to any webinars that you are hosting or cohosting. Love the carrots?

Advertising Agencies 82

Advertising Agencies Paid Search Agency Ad Agencies Planning 82

SmartBug Media

MARCH 8, 2021

As marketers, we know we need to adapt our strategies to our consumers’ behavior. Today, we are uncovering insights from a range of SmartBug Media® clients in the finance industry that use HubSpot, as well as insights from our own team, on which email strategies they employed during the COVID-19 pandemic.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

SmartBug Media

JULY 21, 2020

These may always be staples for B2B businesses, but there are many inbound marketing strategies and tactics that you can implement to not only get ahead, but more importantly, stay ahead of your competition. A pre-recorded or live webinar can feature experts and industry professionals from outside or within your company.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100