Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Small but steady investments can produce big gains, no matter how saturated your market might feel.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs?

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Webbiquity

DECEMBER 4, 2018

Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. A sales organization improves its effectiveness when it speaks the language of prospects.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

markempa

JULY 25, 2017

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Because right now, the trust gap between marketers and customers has never been wider.

B2B Sales 323

B2B Sales Trust Marketing Ethics Paid Search Agency 323

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: Hotjar.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vision Edge Marketing

MARCH 29, 2022

In the B2B world one thing is for sure: the Sales team expects the Marketing team to generate qualified leads that will ideally convert quickly to sales. We cover this topic in more depth than fits into this blog, in our Pipeline Engineering for Marketing and Sales Alignment Workshop. . Yes, I Want My Growth Idea.

Lead Ranking 196

Lead Ranking Sales Qualified Leads Lead Scoring Business 196

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

SEPTEMBER 25, 2020

Without the right team, your B2B marketing agency will struggle to attract, retain, and produce exceptional results for business clients. You can avoid incentives by using freelancers, but the best freelancers aren’t cheap, and the cheapest freelancers won’t be the best. Use A Recruitment Agency.

Paid Search Agency 194

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 194

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Zoominfo

JUNE 12, 2019

In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. The B2B sales arena has a few social celebs of its own. Wondering who they are?

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Webbiquity

FEBRUARY 20, 2020

You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Tomorrow People

APRIL 27, 2021

Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space. Let alone for writing.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Only B2B

DECEMBER 10, 2020

We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. .

B2B Marketing 134

B2B Marketing Content Marketing B2B Marketing Management 134

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. 3. Sales Influence—Why People Buy.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. According to a Demand Gen Report , 96% of B2B buyers consider content from industry influencers and thought leaders valuable in their decision-making process.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. The Bottom Line: When marketing gathers up new names from contact forms and dumps them over to sales, no one wins. Someone who reads 10 blogs on your website is not a lead. Why is this important?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Velocity Partners

JUNE 20, 2023

But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. This post is about why knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers staring down the barrel of a job-threatening recession. We feel it when we get a 6:00pm “have you got five mins?”

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. For a B2B organization, it helps us understand the lifecycle of the buying process.

Intent Data 123

Intent Data Intent Top of Funnel Marketing Automation Services 123

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). As that number grows so does the opportunity to reach potential customers in new ways. If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform.

B2B Marketing 178

B2B Marketing B2B Work Management Marketing Management 178

Lake One

APRIL 18, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. What used to work from email, advertising, blogs, and social media doesn’t anymore.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

B2BMarketing.net

MARCH 15, 2024

2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. So, what did we learn from this year’s event?

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Scoop.it

OCTOBER 5, 2023

With the rise in competition, SaaS companies must find ways to stand out and win more customers. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Using it, you can contact prospects actively looking for a solution similar to yours.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Navigate the Channel

JUNE 29, 2023

In the push for clients and customers, how can you set yourself apart from your competition? If you’re no Turner or Bechtel, how can you stand out in a positive way that draws prospects to your door? If you’re no Turner or Bechtel, how can you stand out in a positive way that draws prospects to your door?

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

NetLine

MAY 19, 2021

This blog features research from NetLine’s annual State of B2B Content Consumption and Demand Report for Marketers. To learn more about the buying behaviors of B2B professionals, download the 2021 Content Consumption Report. I don’t need to tell you how wrong we all were. In a post-Covid world…trust is everything.”.

B2B 98

B2B Trust Marketing Content FAQ 98

Hubspot

NOVEMBER 14, 2023

and more about how we'll sell them. This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years. This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years. Let's dive in.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133