Paul Gillin

DECEMBER 18, 2012

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. His advice really comes down to the Golden Rule: Treat others the way you would like to be treated. I certainly could use your help. Whether that’s true or not I expect to find out in the coming months.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

MAY 10, 2010

Maybe it will help you. and choose “Edit filter rules…” Create a new rule called “PHP” or whatever you want. After wasting many hours fiddling with wp-config files and backing up and restoring databases, I hit upon a simple solution this morning that appears to have restored my three blogs to their former glory.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

JULY 15, 2011

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

DECEMBER 9, 2011

For example: As electronic health records (EHR) are adopted throughout the system, physicians set up a forum to help each other champion the new technology. Rapid communication helped Texas Health become one of the first hospital networks to identify the outbreak of the virus and move to protect members.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JULY 14, 2010

I was surprised to receive a reply tweet from a representative of the bank offering to help. As a rule of thumb, every Twitter inquiry should be answered within 24 hours. A couple of months earlier, I had tweeted frustration about my credit card company’s practice of suspending accounts over unspecified security concerns.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

MAY 27, 2010

It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. Nine in 10 visitors contribute nothing but that’s OK.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 12, 2011

By that metric, pages 157-168 of Content Rules are worth the cover price alone. Pages 157-168 lay out 25 rules for successful webinars. Content Rules doesn’t pretend to be a visionary treatise on the future of social media. Content Rules isn’t a book for corporate strategists or CEOs. Post the whole thing on SlideShare.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

FEBRUARY 16, 2012

Follow #SMB26 for “New Rules of Content Marketing” right now w @cc_chapman @jchernov @BrianBab21 @RachelJOConnell @RobertCollins. RobertCollins Key to #SocialMedia success for #nonprofits: “Create a platform for the people you help to tell their stories.” My entire tweet stream, in chronological order, is below.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50