Vidyard

JANUARY 17, 2017

But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. LeadIQ Used for: Building lead lists from social profiles and finding contact info.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

InsightSquared

MARCH 8, 2019

Take away the intangibles of the job, and you’re left with whatever tools you’re using on a daily basis. Platforms including LinkedIn, Sales Navigator, Outreach, ZoomInfo, and Engagio make up a portion of the remaining tech I use on a daily basis. Engagio lets me know when a prospect is engaged and what lead source brought them to us.

Zoominfo 265

Zoominfo Work Management Outreach Linkedin 265

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. NetProspex recently shined when we heard about the new addition to their service.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Vidyard

JANUARY 17, 2017

But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Used for: Building lead lists from social profiles and finding contact info. We all do, really.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. Folks are going to focus on optimizing existing tools and platforms. There will be more of an interest in platforms versus one-off tools. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. Where customers really want help from companies is in solving their problems.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

JANUARY 22, 2014

Before jumping into the new systems, it helps to define a set of standard features to measure them against. nurture campaigns), and share leads with a CRM system like Salesforce.com. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Heinz Marketing

MAY 2, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. If you are on LinkedIn watching live, you could be part of this show.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ’s Marketing Intelligence Platform leverages multiple IBM Watson to help companies analyze unstructured data from the Internet, social media and public records.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Heinz Marketing

NOVEMBER 8, 2018

Patrick has more than six years with Bigtincan, leading US and EMEA operations where he oversaw the company through consistent year-over-year growth – most recently, holding role of Bigtincan’s President and COO. I really don’t stay calm, but focusing on the customer and then revenue growth usually helps me stay focused.

CMO 74

CMO Work Management Salesforce.com Marketing Management 74

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ’s Marketing Intelligence Platform leverages multiple IBM Watson to help companies analyze unstructured data from the Internet, social media and public records.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The idea is to help the sales rep decide who to call first. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

LeadSloth

NOVEMBER 16, 2010

The topics for these meetings was drip campaigns and lead nurturing. Segmentation on Lead Source and Search Keywords. Also, lead source can give valuable clues to the desired length of the nurturing process. Lead Nurturing Based on Product Usage. Database Segmentation. Segmentation came up several times.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Our goal with Owler to become a must use tool that gives a lot of very crisp information in a way that people can absorb it. images/2016/09/Jim-Fowler-interview.mp3.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Collaboration.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Anything Goes Marketing

MARCH 24, 2009

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. “The Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

markempa

JULY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

SEPTEMBER 15, 2014

The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. First off, Facebook’s new features are somewhat limited.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. “The Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. “The Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Google Removes Page Rank from the Webmaster Tools. Twitter announces an API to help control, standardize and mainstream retweeting. LinkedIn to Launch Pay for Whitepaper Downloads. Google releases Google Me.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls. The result?

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Heinz Marketing

DECEMBER 16, 2019

Sponsor: Intercom wants more than nice people visiting your website to give you money, so they took that little chat bubble in the corner of a website and packed it with automatic meeting booking, data capture and leads, conversational bots, and more. I mean, LinkedIn’s locked up your contacts, you can’t even get them out.

Top of Funnel 53

Top of Funnel Marketing Automation Services Work Management Enterprise Management 53

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. I see similar results when searching job banks like Monster or LinkedIn. familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? Getting help. It was entered into The Hackies essay contest for the upcoming MarTech conference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Customer Experience Matrix

DECEMBER 26, 2014

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Valasys

MARCH 26, 2019

Today, March 26 th 2019, Adobe announced an extension of its partnership with Microsoft in order to bolster each other’s sales and marketing software capabilities and take aim at their common rival, Salesforce.com. This integration will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams.

Linkedin 60

Linkedin Marketing Management Marketo Salesforce.com 60