InsightSquared

MARCH 12, 2021

You’ve spent untold hours setting up your HubSpot SalesHub , customizing it with fields relevant to your business and your desired outcomes. Your sales reports are suffering, but it doesn’t have to be that way! . Say Goodbye to Static, Inflexible Sales Reports. Static, inflexible reports are no longer enough.

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Hubspot Top of Funnel Forecasting Enterprise Management 156

Envy

OCTOBER 27, 2021

HubSpot recently wrapped up Inbound 2021. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier accounts. In case you missed their product spotlight, I've summarized below the 3-day event to help you stay up to date.

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Hubspot Enterprise Management Paid Search Agency Work Management 118

SmartBug Media

MAY 12, 2023

Monthly reporting and analysis comprise an integral part of any marketing strategy. One of the most interesting and useful methods of reporting is done by breaking down your contacts by lifecycle stage and the date they converted to that particular lifecycle stage. First, open your HubSpot instance.

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98

SmartBug Media

APRIL 17, 2023

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What Is a HubSpot Partner? Below are a few steps to help you decide.

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Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

Lake One

JULY 27, 2023

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. how many people completed the form).

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Hubspot Paid Content Analytics Top of Funnel 80

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. SmartBug's Impact This update changes the game.

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Hubspot CMS Development Marketing AI Product 59

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year.

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SmartBug Media

OCTOBER 3, 2023

In this article, we'll walk through several best practices for implementing ideal HubSpot deal stages that align with your team. What Are HubSpot Deal Stages? First, let's clarify what HubSpot deal stages are. For thorough details on creating and customizing HubSpot deal stages, you can refer to HubSpot's official guide.

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Hubspot Practices Sales Qualified Leads Best Practices 59

SmartBug Media

APRIL 26, 2022

The process to help customers see the value of achieving their goals by using your product or service is fostered by communication, trust, and mutual growth. HubSpot’s Service Hub offers support and customer service with conversational tools to make communication with customers and reps easy.

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Enterprise Management Hubspot Work Management Marketing Management 98

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot.

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SmartBug Media

DECEMBER 20, 2021

One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. You can complete these certifications through courses that have been developed as part of HubSpot Academy. What are HubSpot certifications? Are HubSpot certifications worth It? Let’s dive in.

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Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. Let’s dive in. Need some inspiration?

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SmartBug Media

NOVEMBER 3, 2023

Closed-loop reporting, a strategic approach that integrates marketing and sales efforts, can provide valuable insights for growth. This article explores the power of closed-loop reporting and the pivotal role a HubSpot-Salesforce integration plays in driving the data. Siloed data can be detrimental to decision-making.

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Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

SmartBug Media

MARCH 15, 2023

You know that a HubSpot-Salesforce integration can streamline your marketing and sales operations, but you’re not sure how to get started or what prerequisites need to be in place before diving into the integration process. What are you hoping to achieve by integrating HubSpot and Salesforce? You’ve come to the right spot!

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Hubspot Webinar Metrics Sample Training 98

Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

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Hubspot CRM Tips Lead Ranking 60

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

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SmartBug Media

SEPTEMBER 6, 2023

HubSpot is changing that with its new rollout of a predictive forecasting tool powered by artificial intelligence (AI). Sales forecasting isn’t a new feature within HubSpot, but this new AI-powered projection—which comes as part of the latest Sales Hub refresh—can help companies more accurately predict future sales using historical data.

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Forecasting Hubspot Marketing AI Tools 64

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “The content, the HubSpot Academy; it’s not an overnight thing for us.” “The content, the HubSpot Academy; it’s not an overnight thing for us.” Bringing us back together. In your inbox.

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Marketing Automation Services Communities Hubspot Enterprise Management 98

Lake One

JULY 18, 2023

One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth.

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Hubspot Allocation Marketing Management Case Study 76

SmartBug Media

JULY 20, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Hubspot Industry CMS Product Work Management 52

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?!

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Marketing AI Trends Planning Advertising Agencies 246

SmartBug Media

MARCH 2, 2023

Welcome to our monthly blog series, where we dive into the latest updates from HubSpot! As an agency specializing in digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Available on all Sales Hub & Service Hub plans.

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Hubspot Multi-Touch Attribution Enterprise Management Product 52

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Here are some of our favorite reports to measure ROI and how you can set them up for your business. Monetary Content Marketing ROI Reports in HubSpot.

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SmartBug Media

SEPTEMBER 7, 2023

Integration potential : HubSpot allows for no-code integrations with hundreds of third-party apps. Usability isn’t the only trait that sets HubSpot apart from other CRMs. HubSpot also ranks incredibly high in terms of cost-effectiveness, with even its unpaid version offering more functionality than many subscription-based platforms.

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CMS Development Hubspot CRM Work Management 64

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

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SmartBug Media

JUNE 22, 2021

Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front of the right audience. Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. HubSpot Blogging Hack #1: The Power of CTAs.

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Hubspot Click Rate Lead Scoring Lead Ranking 94

SmartBug Media

JANUARY 10, 2022

Even further, it allows you to report on relevant information that tells a true, accurate story. Lucky for marketers, HubSpot has an array of marketing automation features that allows you to not only keep track of these constant changes, but also to update them in real time. HubSpot Best Practices: Reporting on Lifecycle Stages.

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Hubspot Lead Ranking Sales Management Practices 96

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.

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Hubspot CMS Development Enterprise Management Marketing Management 105

Hubspot

MAY 20, 2022

That’s why the HubSpot Academy is partnering with Coursera, the world's most trusted online education resource, to bring you the HubSpot Sales Representative Professional Certification — a five-course career development training for anyone looking to thrive in a new sales role, refine their sales skills, or impress potential employers.

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Hubspot Training Work Management Buyer's Journey 81

Sage Marketing

JUNE 14, 2023

Two prominent players in this space, HubSpot and Pardot , have garnered significant attention. While both platforms offer valuable features, we believe that HubSpot edges out as the preferred choice for businesses seeking a comprehensive and user-friendly solution. Why HubSpot Takes the Lead Over Pardot for Marketing Automation?

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CMS Development Hubspot Marketing Automation Services Account Based Marketing 52

SmartBug Media

APRIL 6, 2021

Understanding the intersection of reporting and sales can be difficult. Long story short: Setting up sales processes is complicated, but reporting on effective sales techniques may be the most difficult piece of the puzzle. Questions Before HubSpot Implementation. Why did you buy HubSpot in the first place?

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Hubspot Top of Funnel Work Management Marketing Report 69

SmartBug Media

SEPTEMBER 4, 2023

HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. Similar standard objects and seamless activity sync are just two of the numerous capabilities that make a HubSpot-Salesforce integration beneficial for your organization. This is where batching can be a lifesaver.

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Hubspot Data Hygiene Work Management Marketing Management 75

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Key audience engagement benchmarks to help you better understand your audience—and what they want to see in their inbox.

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Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers.

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Trade Show Hubspot Planning Paid Search Agency 52

SmartBug Media

MARCH 9, 2021

Reporting may help you determine what is and what isn’t working when it comes to your sales process. By using sales HubSpot reports , you can gain powerful insights and visibility into your top sales metrics, along with forecasting your potential sales revenue. Example of a Deal Forecasting report: 2.

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Hubspot Top of Funnel Forecasting Enterprise Management 89

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. They’re interested in performing an exercise that your product helps them with because they can’t do double-unders at all or with their current jump rope equipment.

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Hubspot Top of Funnel Ad Building Lead Nurturing 81

SmartBug Media

OCTOBER 5, 2020

Even though most marketers agree that tracking attribution is important, only 25 percent of marketers are reporting how their campaigns impact their revenue. To all HubSpot users, this blog is for you. HubSpot’s Attribution Readiness Maturity Model. Unfortunately, attribution is not an easy task. Stage 1: Crawling.

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