SmartBrief - Marketing

MARCH 17, 2024

Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. Traditional ad vehicles such as TV and print still often work for pharma and medical brands, but influencers present an exciting new marketing avenue.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Brandwatch Marketing

JANUARY 29, 2024

What channels will fit your products or service? Unsurprisingly, our social posts and content do well there as our product and target customer fit. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. They all work whether you go organic or paid.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

What channels will fit your products or service? Unsurprisingly, our social posts and content do well there as our product and target customer fit. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. They all work whether you go organic or paid.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

SEPTEMBER 21, 2023

Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

Media 93

Media Viral Marketing Case Studies Youtube 93

Envy

AUGUST 2, 2022

Just because a TikTok marketing strategy is working for many businesses successfully, doesn’t necessarily mean that it’ll work for you. Interact with your audience even before you start posting. Establish Your Target Audience - Say Hello To Your Hashtag Strategy. Hashtags are arguably the best way to target them.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. This creates a very healthy, lucrative relationship with justifying platform advertising and the effort used to build out your Pinterest for product-based creators. 3 ways hashtags on Pinterest complement SEO.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. Something amazing is happening. Smarter Planning.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Sprout Social

SEPTEMBER 8, 2021

This brings conversations to life and encourages people to have more open discussions. Or create a hashtag as a name for the Space as a way to keep the conversation going after the event has ended. Or you could collect followers’ questions using the hashtag before the event and answer those questions live during a Space.

Twitter 134

Twitter Conversion Communities Work Management 134

SocialPilot

JANUARY 21, 2024

CTAs motivate your readers to interact with your content by taking actions such as clicking a button, signing up, liking, sharing, or commenting. But, if you get your audience to interact with your work, it will help you get a step closer to a higher return on investment. Brand awareness is valuable in itself. Wendy’s secret?

Social Media 119

Social Media Examples Media Urgency Marketing 119

Anyword

SEPTEMBER 9, 2022

While conversation may flow naturally in real life, out in the digital realm, it takes a little bit more know-how. Consumers are six times more likely to purchase something from a product page that includes an image from social media. Use Shareable Hashtags. But what makes a hashtag shareable? They have no competition.

Social Media 98

Social Media Conversion Media Tips 98

Sprout Social

MAY 9, 2022

This TikTok video type can also be great for showing how to make the most out of your brand’s products or services. As long as it’s still somehow relevant to your overall product or marketing strategy, of course.). Prove if viral TikTok hacks work. Now we’re talking about life hacks.

Video Marketing 119

Video Marketing Viral Marketing Allocation Trends 119

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Here are 12 of the best real-life social media marketing examples to inspire you: 1. The take-home message? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JULY 21, 2022

Interactive social media apps. Curate and promote user-generated content via branded hashtags. How brands can use video sharing sites: Use video to demonstrate how your product or service works. Stream everything from concerts to eSports, product launches and beyond. Social networking. Photo and image sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

AUGUST 22, 2023

Important sources for conversational analytics include social media listening, virtual agent and chatbot interactions, customer care emails, review forums, sales calls and other feedback channels. This helps drive product innovation for an evergreen growth strategy that keeps evolving. How does conversational analytics software work?

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Sprout Social

OCTOBER 16, 2023

For example, a life insurance brand may want to appeal to both older and younger generations. Engaging, entertaining posts The Index shows 68% of consumers follow brands to stay informed about new products or services, but nearly half (45%) follow brands on social because they post enjoyable, entertaining content.

Brand Identity 114

Brand Identity Branding Marketing AI Social Media 114

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. Other corporate TikTok hashtags like #9to5, #WorkFromHome and #WorkLife have amassed over 20 billion views combined.

B2B Marketing 135

B2B Marketing Brand Identity Branding B2B 135

seo.co

OCTOBER 4, 2022

How Does TikTok Work? The app is used primarily for posting short, looping video snippets of life on the go – whether it be a selfie in front of the Taj Mahal or all five minutes (or more!) With this type of popularity, there is an opportunity to promote your products and services on the platform.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Sprout Social

JUNE 21, 2022

Remember that viral marketing only works when it’s organic, authentic and totally unexpected. Below is a fantastic example from REI featuring commonly mispronounced products sold by the brand. This video earned over 8 million views, providing that going viral on TikTok doesn’t require a ton of production value.

Viral Marketing 105

Viral Marketing Tips Brand Identity Branding 105

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. What works for a hamburger juggernaut will most likely fall flat for a government agency. Social practitioners wear many hats as they balance emerging networks and formats. What does their voice sound like?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. A well-managed online connection can lead to in-person interactions and eventually closed deals. It could even lead to interacting with the prospect beyond the screen. What is social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Sharpspring

AUGUST 3, 2021

So this guide is not about making your life easy. Your author bio is a great place to talk about your future product, linking to a landing page to drive signups. Otherwise, consider starting your own podcast to promote this work, future works, and your brand. There’s no way to make a successful project launch easy.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. It comes with many interactive elements like polls, question boxes, stickers and links. You can add links, hashtags, tag other accounts and add location tags. What is ephemeral content?

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

SmartBug Media

APRIL 29, 2021

While the former is fairly straightforward, the latter is not; how we interact with and use websites is ever-evolving. Give your website dimension by incorporating design elements that breathe life into your pages. Luxauqa brings their aquarium solutions to life with beautiful underwater imagery. Trend #4: Interactive Features.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Sprout Social

FEBRUARY 3, 2022

Launch a new product or service. Given the wealth of digital tools and low-cost marketing channels like social media and email, businesses of all shapes and sizes can bring their marketing campaign ideas to life. Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. See how that works?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Scoop.it

MARCH 1, 2022

As consumers are in control of how they consume content and interact with brands more than ever, brands all around the world are looking for the best way to get people raving about their product or service. But how does it work? They will feel more connected to your product. 1 Social Media Content. There are 4.55

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. To schedule reels, the Instagram native feature works only on Desktop for those with a business or creator account. Click on the “Create Reel” option on the homepage.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

MAY 10, 2022

Using social media for brand marketing is essential for growth as more people prefer to find products and services online. One in three consumers use social media to learn about or discover new products , services or brands. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. When people typically envision influencer marketing, their minds often go to business-to-consumer interactions.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. In addition, it’s a great way to generate additional audience interaction.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

JULY 23, 2019

Many B2B companies are in attendance at industry events where they network with industry experts, establish thought leadership, and interact with potential and existing clients or customers. Product Demo Videos. B2B marketers looking to get their product or service in front of their audience are now looking to video first.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Optinmonster

JUNE 13, 2022

Why Does Gamification Marketing Work? Why Does Gamification Marketing Work? Gamification marketing ideas work because they’re based on universal psychological principles and survival instincts. Another reason gamification works is the Zeigarnik effect. Benefits of Gamification Marketing. What is Gamification?

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

KoMarketing Associates

OCTOBER 19, 2017

Intel is very good at using hashtag campaigns to focus on specific themes. Currently, they are running #八代酷睿# campaign to promote the new product, 8th Generation Intel® Core™ processor. Other users have adopted the hashtag and now there are more than 320,000 posts on the topic. Intel Software Developer Zone. Followers: 121,000.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Stevens & Tate

JULY 20, 2020

People are online all day due to working from home. 70% of users turn to Instagram to look up a brand, and 60% learn about new products using Instagram. Optimize captions using brand hashtags and relevant hashtags with high popularity. Create and promote a specific branded hashtag for a campaign.

User-Generated Content 76

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 76

Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. We are celebrating this productivity workhorse with a vintage-inspired ad. From Popcorn Lovers Day to Star Wars day, people love celebrating these hashtag holidays on social media. There’s a place for everyone on social media.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Huptech Web

OCTOBER 6, 2023

E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. You’ve probably stumbled upon the web for product reviews, admired those stylish OOTD (Outfit of the Day) snaps on Pinterest, chuckled at the latest TikTok trend, or ever bought something cool and just had to flex it on Instagram or Facebook?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Convince & Convert

DECEMBER 7, 2015

But I’m sure you follow an account that has thousands, if not millions, of followers who are engaged and interacting with every post the account shares. A lot of people don’t realize the work and thinking that goes on behind the scenes of these major accounts. Luckily, I’ve helped, worked with, and built accounts just like this.

Communities 110

Communities Ad Building Tagging Tactics 110