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3 Ways to Map Content to The Buyer Journey

Marketing Insider Group

On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. And YouTube videos can only take you so far. Smart marketers who manage SEO or inbound marketing have been doing this for years but it’s worthy discuss and add some additional context.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.

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Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. Creating an Inbound Strategy for Virtual Events. The infrastructure of a virtual event may seem to have a lot of moving parts. Establish Goals.

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The Power of an Influencer Marketing Strategy: How and Why It Works

Stevens & Tate

According to Linqia, over 68% of marketers recognize Instagram as the most effective social network for an influencer strategy in 2019. Coming in second was Facebook with 51% with YouTube, Blogs, Pinterest, Twitter, and Snapchat following behind. Similar Article: How To Assess Your Inbound Marketing Plan.

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6 Social Media Trends To Follow In 2020

Stevens & Tate

At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort. On top of that, YouTube currently boasts the second most active users behind only Facebook. The post 6 Social Media Trends To Follow In 2020 appeared first on Stevens & Tate Marketing.

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Cheap and Free Alternatives to Content Marketing Conferences

ClearVoice

HubSpot Academy promises to help users improve their marketing skills by offering a number of courses, lessons, and certifications. The best thing about all of these courses is that they are free to marketers to use. Some of the free certification courses offered by HubSpot include: Inbound marketing. Content marketing.