Zoominfo

JULY 25, 2023

Marketing Input Similar to sales, there are two main types of marketing professionals who focus on different paths toward generating B2B leads: Demand generation marketers identify a target audience, assess its familiarity with their company’s offerings, find ways to create interest, and nurture leads to move them toward conversion.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? Julia Polisuk, Demand Generation Manager at Cato Networks takes the hot seat today.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

The Marketing Blender

JULY 13, 2022

Some examples of successful B2B growth marketing hacks are as follows: LinkedIn Content Marketing: Boost your LinkedIn posts to increase visibility and build followers/engagement faster. Remember to invite people to follow your LinkedIn company page (limit 100-250/month). Use Data To Drive Decision Making.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

New North

MAY 8, 2023

And there’s good news for businesses on a budget: Content is also relatively inexpensive to produce with a high ROI, making it a no-brainer for any growth marketing strategy. We’re not even discussing SEO strategy, SEM, or paid ad campaigns here — but all of those are content, too.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Atomic Reach

JANUARY 3, 2019

He has been called a “Top Influencer for Chief Marketing Officers,” by Forbes, and has been listed as one of the “50 Marketing Influencers to Watch,” by Entrepreneur. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Lenny's Newsletter

AUGUST 22, 2023

Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. Growth, as a function, is only a decade old. Sustainable growth is about evolution, not revolution. Hiring a “builder” profile (e.g.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Yet, 1,000 organic views on a LinkedIn post is subpar. Growth marketers were by far the most in-demand role at MarketerHire, making up a third of all hires.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Yet, 1,000 organic views on a LinkedIn post is subpar. Growth marketers were by far the most in-demand role at MarketerHire, making up a third of all hires.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Two words: Gated content!

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

SmartBug Media

JULY 28, 2020

Maximize the Power of LinkedIn. LinkedIn is the best platform for B2B lead generation. Because 80 percent of all social media traffic to business websites comes from LinkedIn. LinkedIn is not an online résumé, however, so don’t copy and paste yours into the profile section. Highlight your best-performing LinkedIn post.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

Anyword

FEBRUARY 10, 2022

However, it’s important not to forget the power that words have — especially for growth marketers looking to give their business a boost. It doesn’t matter how great your visuals may be, when it comes to successful advertising, strong ad copywriting remains one of the most important skills for any marketer to nail down.

Copywriting 89

Copywriting Ads Lead Scoring Lead Ranking 89

B2B Digital Marketer

OCTOBER 7, 2021

Erik Newton is the VP of Marketing at Milestone Inc. He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Prior to Milestone, he was the VP of Growth Marketing at BrightEdge. Erik has worked in tech marketing for more than 20 years at Adobe, MP3.com,

Paid Search Agency 52

Paid Search Agency Case Study Case Studies Custom Publishing 52

Martech Advisor

JANUARY 16, 2020

Learn More: The Modern Chief Marketing Officer Is Also Chief Change Agent. 6 Predictions Marketing Technologists Must Remember in 2020. There’s no denying the central role played by marketing technology for modern brands. Good news for marketing technologists, as salaries are on the rise.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Top Rank Marketing

AUGUST 30, 2023

” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*. I’ve found that finding a balance between having a sense of urgency and patience is paramount for career growth. Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 338

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 338

Moz

AUGUST 7, 2019

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Organic Growth Highlights. As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

MKT1

JULY 13, 2023

So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. I thought this project was a great example of where “content marketing” and marketing in general is going.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Session: 8:45am - 9:15am - Keynote: Marketing and Sales Has Changed.

Hubspot 72

Hubspot Demand Generation Agencies Work Management Top of Funnel 72

Hubspot

NOVEMBER 5, 2014

It''s time to start hiring and building your marketing team. While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile.

Growth Marketing 28

Growth Marketing Peer-to-peer Ad Building Planning 28

MKT1

FEBRUARY 12, 2024

co Closing Media - LinkedIn Advertising & Creative Production Closing Media partners with companies like Headspace, Betterment, and Unity to fuel their paid media engines. Why MKT1 recommends Closing Media: Getting LinkedIn to be a successful paid channel takes experts like Max & August at Closing Media.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

MKT1

JANUARY 11, 2024

Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. Prioritize, create, and distribute revenue-generating content across SEO, LinkedIn, and your sales team. Who is it for? Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Metadata

OCTOBER 30, 2023

Unlike sales teams, which have defined roles and structures—SDRs, BDRs, and AEs—the structure of marketing teams is shrouded in ambiguity. Scroll on LinkedIn, and you’ll see job listings with the same description but different titles. Perhaps throw in SEO, too. Think of this person as your Marketing Ops unicorn.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

accelerate agency

APRIL 12, 2023

Why do B2B companies need SaaS marketing? What is SaaS marketing? From there, you can develop a digital marketing strategy that includes the right mix of SEO, content marketing, and other SaaS-friendly techniques. Search Engine Optimization (SEO) is complex and goes hand-in-hand with content marketing.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

FEBRUARY 14, 2023

We can help market complicated and technical products in an accessible way with high-quality, traffic-driving SEO content that delivers actual results. For example , a high-growth startup with a total marketing budget of $800,000 might typically spend $140,000 of that on thought leadership SEO i.e. authentic and genuine content.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

We can help market complicated and technical products in an accessible way with high-quality, traffic-driving SEO content that delivers actual results. For example , a high-growth startup with a total marketing budget of $800,000 might typically spend $140,000 of that on thought leadership SEO i.e. authentic and genuine content.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Hubspot

MARCH 27, 2018

59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. She was also Head of Global Consumer Marketing for Apple Music and iTunes. Alex is the Senior Manager, Global Content Marketing, LinkedIn.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. She got it.

Top of Funnel 82

Top of Funnel Paid Search Agency Content Marketing Work Management 82

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. Social Media Examiner. The Moz Blog. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Ledger Bennett

MAY 7, 2020

Top of Funnel / Awareness: Goal: Be helpful, show competitive advantage of your product relative to the market, educational, relationship building. Channels: Programmatic, Google Display Network, Facebook, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc), monthly newsletter emails.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

accelerate agency

OCTOBER 21, 2020

Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different? Tried and tested SaaS marketing strategies. Utilise content marketing. Spend time on your site’s SEO. Undertake intelligent referral marketing. Spending time on your site’s SEO.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

accelerate agency

SEPTEMBER 10, 2021

Implementing an SEO strategy will improve your search engine rankings, ultimately bringing you more inbound organic traffic. For example, a salesperson reaching out to a prospect on LinkedIn through a direct message with a cold sales pitch would be prospecting. Hiring an SEO agency. Qualifying. Having a sales playbook.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

accelerate agency

JUNE 30, 2021

For example, accelerate agency offers a range of SEO specializations including content marketing that’s primed to those working in the SaaS industry. Its remit is wider than most, offering insights regarding fresh approaches to SaaS marketing from startup owners and business leaders within the sphere of product management.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

nDash

FEBRUARY 17, 2019

Engage is a digital marketing conference in Portland, covering a LOT of knowledge in just two days. It’s a great way to catch up with the latest trends with lots of great speakers, covering topics from SEO to customer experience to paid social. Here are the speakers you don’t want to miss: Jaime Pham , LinkedIn.

Conference 94

Conference Planning Content Marketing Content 94

MKT1

OCTOBER 27, 2022

Put another way, with just MQL goals, you don’t have a marketing team; you have a (likely inefficient) demand gen team and nothing else. Demand generation is one part of growth marketing. Growth marketing is one part of overall marketing. If you only focus on MQL goals, you have a demand gen team.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

accelerate agency

FEBRUARY 12, 2023

By creating a robust SaaS SEO strategy. An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. We will cover topics such as: Does SEO still work in 2023? How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. Social Media Examiner. The Moz Blog. Buffer Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105