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Everything You Need to Know About Growth Marketing—2024

Huptech Web

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. The overall growth results in a seamless purchasing еxpеriеncе, increased revenue, and profitability.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success.

Startups 213
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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. Lauren Patrick, VP of Marketing at Curricula. Justina Logozzo, Senior Marketing Manager, Website at Alation. HubSpot is a CRM platform widely used by B2B marketers.

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

This is especially important since you may be understaffed at the moment and there’s a limit to the number of customers you can accommodate in person. They now expect the same amount of customer service the same way personal consumers would. There is now an increasing preference for making digital purchases rather than in-person.

B2B Sales 348
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How your GTM motion impacts your marketing strategy and org chart

MKT1

But all too often, founders—and even marketers—don’t understand the impacts of a self-serve, sales-led, or hybrid motion on marketing plans. You have more SDRs than marketers with a predominantly self-serve motion. Most late-stage B2B startups fall in the purple or red these days.

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How to hire your first growth team

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Q: How do I hire and build my first growth team? Growth, as a function, is only a decade old.

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AI workflows for marketers—and recommended tools for each

MKT1

Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale. Clay combines 50+ data providers, real-time scraping, AI, and outbound workflows, so you can send automated, 1-1 personalized campaigns (and book more meetings than your sales team). Who is it for?