Marketing Insider Group

AUGUST 7, 2020

According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.”. Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options. GE: Why Waste Energy On Wastewater?

Content Marketing 336

Content Marketing Work Management Content Marketing Management 336

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 117

B2B Marketing B2B Enterprise Management Paid Search Agency 117

Marketing Insider Group

MARCH 16, 2023

Whiteboard Fridays is Moz’s weekly YouTube series (now about 500 videos) covering SEO-related topics to help their audience improve content performance. Image Source: Twitter Google We couldn’t round out Ravenclaw brands without mentioning Google — the authority of all authorities on every topic a person could want to know about.

Marketing Agencies 2 231

Marketing Agencies 2 Lead Ranking Content Work Management 231

Vidyard

OCTOBER 16, 2019

If you find the perfect background music for videos, you can amplify their reach and resonance with very little extra work. Here are 11 practical tips for choosing the right music for marketing videos. Decide What Role Music Will Play in Your Video. Some background music for videos is designed to provide a sub-perceptual lift.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. You can sign-up for the course for free.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 89

Social Media Media Content Storytelling 89

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. Ideally, your content will explore your audience's emotions.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Martech Advisor

JANUARY 3, 2020

Video still persists to be the king of content, which makes YouTube a critical channel for social media marketing. Jeff Abston’s ‘YouTube Growth Hacking’ is a step-by-step guideline to YouTube marketing for beginners as well as intermediate users of this video channel. YouTube Growth Hacking by Jeff Abston.

Social Media 135

Social Media Social Marketing Media Planning 135

Outbrain

JUNE 16, 2021

Video content is an effective way to grab consumers’ attention and boost engagement. Video is one of the most in-demand media formats globally, with 54% of consumers preferring to see video content from brands and businesses over any other format. 7 tips for driving video engagement for your brand or business.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 104

Public Relations Stats Work Management PR 104

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. But not just any video. So, what’s the alternative?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

SocialPilot

JANUARY 21, 2024

Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. The Power of Videos Step aside, static images; make way for dynamic videos! Post high-quality photos and videos of your rooms, amenities, and unique features.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?”

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Writing content that is easier for #Google to understand can help you write better content for humans. The content could be in the form of photos or videos. million videos uploads on Facebook. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Contently

JULY 5, 2016

“We’ll report on this story, we’ll publish it with some sick graphics, and then maybe—just maybe—it’ll go viral on Facebook and Reddit and we’ll hit our traffic goals!” It comes out of Google’s experimental filmmaking studio, Spotlight Stories , and was created by Pixar and Dreamworks alums.

Brand Identity 113

Brand Identity Branding Best Practices Content 113

Hubspot

MAY 3, 2017

Viral Marketing and How to Craft Contagious Content " by Coursera. " Digital Marketing Course " by Google. " Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests. Each video also includes a transcript in case reading is more your learning style than watching a video.

Class 101

Class Enterprise Management Online Marketing Work Management 101

ClearVoice

FEBRUARY 21, 2019

For those writers who have expanded their skill set beyond journalism and quick, viral news wins, many have found SEO writing to be a lucrative endeavor. The shorthand acronym for ‘Search Engine Optimization’, SEO is basically as it sounds: the process of getting on Google good graces. When we say you’re at Google’s mercy — we mean it.

SEO 93

SEO Paid Search Agency Storytelling Keywords 93

Martech Advisor

AUGUST 16, 2019

Since Google initiated Accelerated Mobile Pages (AMP) and is helping brands sites load faster on mobile, brands are prioritizing the AMP project for better user experience. If your campaign goes viral, the results could be priceless. What Are Brands Doing to Stand Out? It’s their top inbound marketing priority.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Hubspot

JANUARY 20, 2021

Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. This is a useful step to generate video ideas during the initial planning phase as well as later on, when the channel is live. Start with broad topic clusters and work your way down to specific videos.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. This year, the king of video had a month-long celebration for its 10-year anniversary , but it is no longer leading the views and engagement growth charts as Facebook has now taken the digital throne.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. Video Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. He even says that when you exclude video and app advertising, display ad spend is actually down! Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger. Because Software.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. It doesn’t necessarily has to go viral. The easiest ones would be: a) Google Alerts – You can setup alerts for the keywords/topics of your choice and get news articles/blog posts etc.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Content Marketing Institute

SEPTEMBER 26, 2018

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. It will power the future of storytelling. Specifically, in regard to capturing Google Home answers. HANDPICKED RELATED CONTENT: OK, Google.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Hubspot

APRIL 23, 2015

And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers -- a study by Invodo discovered that 52% of marketing professionals worldwide name video as the type of content with the best ROI. 7 Examples of Brilliant Video Marketing Campaigns.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. My expertise, however, is online community outreach and engagement.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Contently

OCTOBER 17, 2016

More importantly, the interest graph in content marketing took an upswing that’s only been matched by people Googling “American move to Canada or maybe France?” Just look at the publishers that do a really good job of making dense topics go viral. Oh, how much has changed. Since then, I finally hit puberty.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

ClearVoice

JANUARY 10, 2020

Now, without the help of Google, make a list of companies that you buy from regularly. Whether it’s Facebook, Instagram or YouTube, these viral destinations allow you to connect, in real time, with past, current and potential customers. One of the lowest hanging fruits — so to speak — with customer stories are found in social media.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Content Standard

SEPTEMBER 7, 2017

Imagination at Work: Lessons in Storytelling from GE—Linda Boff. ” Here are a selection of her lessons on storytelling: Know Who You Are: To tell your story effectively, “you have to figure out who you are. .” “Sometimes that’s the hardest part in storytelling, getting to the simple idea.”

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. Now, these science fiction dreams are becoming a reality, aided by developments in technology, video, and VR headsets from Facebook, Google and others.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. A member of this team writes press materials, bylined articles for news outlets, and can even make brand awareness videos. Media Relations.

Public Relations 77

Public Relations PR Press Conference 77