What You Need to Know About Google Analytics 4 (GA4)
Marketing Insider Group
JULY 24, 2023
Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. GA4, short for Google Analytics 4, is Google’s analytics platform. What is GA4?
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