markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. Et vous, quen pensez-vous?

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Hubspot

FEBRUARY 20, 2017

“Google it.” “Can It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. Because it was first on the scene, other photo editing software created later were judged against Photoshop, which helps spread word-of-mouth recognition further.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. All that is required is some basic prospecting. Think of it as Twitter-development.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Yes, your prospective customers are confused and uncertain. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) The ModernaDesign website makes no mention of App development as a service. Pissing off Google.&# Pissing off Google.&# Pissing off Google" [link] [link] Bruce Hendrickson Great post!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. You just first have to find your customers’ pain points. Buy your own product.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

markempa

JUNE 13, 2007

To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! If you have a corporate librarian or local business library they can help you find what you need. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 27, 2005

MB) (Show length 12:07 minutes) Show notes Links to companies and articles mentioned in the podcast: Technorati watchlists Google news alerts via email Yahoo! MB) (Show length 12:07 minutes) Show notes Links to companies and articles mentioned in the podcast: Technorati watchlists Google news alerts via email Yahoo!

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Their magic?

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

NOVEMBER 15, 2005

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Convince & Convert

AUGUST 18, 2010

There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. There are way too many simply stating what they theink should be asked, as opposed to asking the right questions.

PR 162

PR Social Media Paid Content Media 162

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. We get emails in our customer service department from people wondering why their Klout score didn’t instantly jump 15 points when they were retweeted by Robert Scoble.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. And, I particularly like you thoughts on precluding the need for 'opt-in.' Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Heinz Marketing

JANUARY 15, 2018

– Evolution of public relations; how to use it to enhance inbound strategy. Prior to her role at SmartBug, Jen was the VP of Sales and Marketing at Allbound, a partner sales acceleration software-as-a-service solution provider. – Importance of the marketing to sales handoff with inbound. MORE ABOUT OUR GUEST: .

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 52

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Agencies, are there any other services you provide likely to grow 34% each year? In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Unbounce

NOVEMBER 5, 2020

Focus on customer service—or join them. If that’s not feasible for your business model, you can also compete on customer service. Focus on providing fast, friendly service and every other aspect of customer retention to get a leg up on the ecommerce giant. Run a display ad campaign via Google Ads. Competitive pricing.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. What shows up in these search results?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Huptech Web

OCTOBER 13, 2023

Online Reviews: Positive reviews and testimonials on platforms like Google My Business, Yelp, etc. Public Relations (PR): Getting your name in the headlines, press releases, and other media talk. Pay-Per-Click (PPC) Advertising: Leveraging Google Ads or Bing Ads to boost your content’s traffic.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Google, Lijit, and other’s profiting from publishers plan on there being no power among independent, freethinking writers. 'They Your UNION, P.U.B.,

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

JULY 2, 2020

The marketing mix refers to the actions a company takes to market its product(s) and/or service(s). Product refers to what your business is selling — product(s), service(s), or both. Price refers to the price point at which you'll sell your product(s)/service(s) to consumers. What is a Marketing Mix? Other Elements.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. reading this article makes me feel the need to change my blog service, be better. I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. I rarely communicate with the end. they were like strangers.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

ClearVoice

DECEMBER 19, 2018

Organizations using Google Business , Exchange Server and similar solutions can create consistency among employee email signatures. These services provide you with options for native advertising. Otherwise, you could get penalized by Google. Ambassador word-of-mouth marketing and referral software. Everyone Social.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” It could be about your product/service or the CX.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

[link] malmy (Michael Malmrose) Twitter Comment Here’s a good read on developing a social media strategy in 7 steps: [link to post] – Posted using Chat Catcher [link] Production Video Services Well, I must say…I found this blog post via Twitter. Social Media is not the future, it’s present day mainstream business.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Biznology

FEBRUARY 14, 2012

What’s even better is that forum application developers such as vBulletin have hungrily adopted all the best parts of all the blogging platforms, publishing frameworks, social networking services, microblogging platforms, photo sharing sites, and social graphic services. How do I know this?

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Joby Semmler Love the Google “7 people who came to your Web site” line – RT @jaybaer: Are You Suffering From Premature Calculation? You know all that stuff that we “like&# now? well played Jay.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 21, 2010

Any factors you look for or service you use that I didn’t mention? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. What about you? That said there are some options.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. My position on Klout and other measurement services like that, that try to measure influence, it has always been that they are just one way of looking at the data. What I think Klout and services like it do, social profiling. Jason : Yeah.

Social Media 114

Social Media Media Paid Search Agency Work Management 114