Brandpoint

MAY 18, 2020

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. Ad copy should align with the process, techniques and verbiage used to sell the products in real-life scenarios.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Lead Liaison

JULY 9, 2021

Updates include new Guidelines for Games, Global Leaderboards with Automated Leaderboard Data Export, Easy On-Off Activation Toggles, 5 Amazing New Activations, Filter Criteria for Pick-a-Winner, Event in a Box for Event Organizers, and Deal Filtering by Product or Service. ™ from the Apple App Store or Google Play Store. Need help?

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

Zoominfo

NOVEMBER 22, 2019

Technographics (Tech stack) Do they use technologies that complement your own products? Products & Services What products or services interested them at the beginning? Who are the real advocates for your product? Discover your highest ROI products and services. Funding How much funding have they raised?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Rev

JUNE 14, 2019

As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. Google had better growth in many of its quarters.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Heinz Marketing

DECEMBER 9, 2021

Eliminate productivity bottlenecks and create more sales conversations with email and phone automation. Integrations: Salesforce, HubSpot, Outreach.io, Google, Microsoft, Marketo, and more. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

APRIL 17, 2015

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). This was a common limitation among early B2B marketing automation products but many have removed it over the years.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Marketing & Web Analytics.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

APRIL 26, 2011

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. per month email product. See my List of Demand Generation Vendors for other options.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JUNE 30, 2010

To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. The free product should increase the number of companies that try LoopFuse first, which will gain it paying customers down the road. Here’s where the free system comes back into play.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Engagio

MAY 12, 2020

Scout for Sales automatically brings together data from across the revenue technology stack and delivers insights into one place to improve team productivity. Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

NuSpark Consulting

APRIL 27, 2013

It’s like Google AdWords-like targeting for Twitter. Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Message: Promote a 30-day free trial, and include a short benefit of your product within your tweet. Lead Generation. . Business: CRM.

Keywords 100

Keywords Promotion Campaigns Adwords 100

Customer Experience Matrix

AUGUST 12, 2010

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 20, 2009

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. This is considerably lower than most demand generation products, although it doesn’t include email transmission.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. In most B2B organizations, Salesforce.com or a similar solution is the system of record. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies).

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Vidyard

JUNE 17, 2015

Prospects and customers are coming to the table with a great deal of understanding about products and services. Step 1: Creating Video Content It’s no longer true that the cost of video production, equipment, and facilities is a barrier for creating engaging video content.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Customer Experience Matrix

DECEMBER 6, 2010

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. The company has also made it easier to merge QlikView with other systems like Google Maps and SharePoint. But it remains my personal go-to tool for data analysis and I do keep an eye on it.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. We will also open the entire product up into a platform by providing a clean, simple API. Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Nuvi

OCTOBER 11, 2018

Lee brings Reputation.com a strong track record of accelerating growth at large-scale and entrepreneurial organizations, including DocuSign, FinancialForce and Salesforce.com. tweetshare tweet=”New hire: Reputation.com appoints former FianancialForce and DocuSign exec Chris Lee as #EVP of Worldwide Sales.” Brigit Valencia.

Enterprise Management 40

Enterprise Management Salesforce.com Verticals Marketing Management 40

Heinz Marketing

OCTOBER 3, 2019

Google maps. At work, Salesforce.com – I’m in there looking at our team’s numbers and running reports a dozen times a day. Those basically fall off my radar the next day when I have so many new ones in. It’s not something I pride myself on. My team knows that they can get me on Teams or WhatsApp, not email.

Work Management 63

Work Management Marketing Management Salesforce.com Paid Search Agency 63

EMagine B2B Blog

JANUARY 19, 2015

The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. When someone uses the term UX, they are talking about the overall experience that your user has when interacting with you website, products, services, etc. CRM – Customer Relationship Management. WPO – Web Presence Optimization.

Cost per Lead 40

Cost per Lead Work Management Marketing Management Paid Search Agency 40

Customer Experience Matrix

JULY 22, 2010

Or will they simply be crushed as giants from related industries introduce their own products? Although Unica, Alterian and SmartFocus have purchased complementary products, these were extensions around the campaign management core. Salesforce.com is the big question and no one would be surprised to see them make an acquisition.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 7, 2010

If you're aware of a similar product, please let me know. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. But I’ve never seen it baked into the email engine of a marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. Not a Salesforce user?

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Customer Experience Matrix

JUNE 2, 2009

The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. Other products include Eclipse, which scans online directories that require user log-in, and Diver, which scans the results of a Google search one page at a time.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies. Google Removes Page Rank from the Webmaster Tools. Brightcove by Google - $500-$700 million. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48