KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. Why This Stat is Important: Digital marketing and related initiatives are continuing to grow at a fast pace given the ever-evolving world of digital opportunities.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Ontraport

NOVEMBER 4, 2019

Stats to track in the Attract stage. To keep track of it all, here are the stats you’ll want to look at: Click-through rate (CTR). ROI and first-click attribution. Retargeting ads that use the cookies you placed on leads’ browsers in the Attract stage to offer your product to them on Facebook or Google.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Here are some interesting stats on email usage : 99% of email users check their inbox every day. 40% of Gen Z prefer social media over Google to find answers to their questions. Here are the stats.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Hubspot

FEBRUARY 12, 2024

Source: Subreddit Stats At Trends, we love “unsexy” businesses, particularly ones that “don’t have flashy tech, aren’t in the news, haven’t raised much funding, and mint cash,” as Sam Parr used to say. For example, your business can specialize in green cleaning — which requires more eco-friendly, organic products to get started.

ROI 55

ROI Forecasting Work Management Training 55

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? If you think about it, sales enablement is the easiest way to drive marketing ROI. You won’t get credit for driving sales enablement ROI if you put it on the record. If we’d made a better ROI calculator? Sara, New York.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Search Engine Journal) Google drives 59.2%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Blog production increased from 2019 to 2020 , according to SEMrush.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. And the stats back this up. Invest in employee growth for enhanced productivity Investing in programs that help employees feel motivated is essential for improving productivity.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. Or they can assign the story and put it into production. Optimizing ideas and proving ROI.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients. Let’s imagine you’re targeting a prospect with your renewable energy product.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Scoop.it

FEBRUARY 15, 2024

Just to prove my point, check out the stats below. Assume you have a manufacturing company and you send prospective clients newsletters with valuable product information. Use the best web hosting for search engine optimization to ensure your page loads under two seconds, as Google recommends. What do you think will happen?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. increase in sales productivity and a 12.2% Google Trends. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. One asset can turn into many.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Furthermore, half of all Google+ users are under 25 years old. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. Get the Guide Marketers are finding both satisfaction and ROI from social media video campaigns. 91% of marketers are satisfied with the ROI of video marketing on social media.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. The largest differences in how organizations use Google Analytics (GA) and Parse.ly and Google Analytics. and Google Analytics. They use Google Analytics for deep analysis.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Mailmunch

APRIL 22, 2021

Consider these stats : 70% of teenagers think influencers are more credible than traditional celebrities, and 60% make purchases that influencers recommend. 40% of Twitter users bought a product suggested by a Tweet. Now let’s focus on the advantages of leveraging micro-influencers to gather insight into your product.

Product 52

Product Classified Ads Paid Search Agency Marketing Agencies 1 52

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. They want to be informed and educated about brands, products, and services. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

SEPTEMBER 7, 2021

Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. Even if you know this, a quick Google search for how to make your SaaS blog awesome will lead you to tons of articles with generic SEO recommendations like “focus on keywords” and “develop personas.”. NBD, right?

Top of Funnel 62

Top of Funnel Product Work Management Marketing & Strategy 62

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brand Identity 127

Brand Identity Branding Word of Mouth Social Media 127

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

NuSpark Consulting

AUGUST 12, 2018

Here is how to track them all with Google Ads for better, more complete optimization and reporting. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. Take a look at these stats. TRANSCRIPT.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. These are, in the vast majority of cases, not to do with timely offers or indeed new product functionality, but emotional platforms.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Navigate the Channel

JANUARY 4, 2023

Consider these stats from Statista , Semrush, Tech Jury and Google: 49 billion is the projected number of mobile users worldwide by 2025. These stats, although they’re not B2B specific, show an important trend: People use mobile devices to look for products, services and business information. Well, the trend continues.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports. Where: To view custom event stats, navigate to Content >> Events >> Top Events.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

Tiecas

JANUARY 27, 2024

Engaging content: Unlike other industries, regularly creating engaging blogs that effectively communicate the value of industrial products or services without sounding “salesy” can be a hurdle. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Martech

JULY 13, 2021

Or as Derek Jeter once said about stats — and I paraphrase here — if you do a little bit every day to help your team win, the numbers will look after themselves. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Yes, we are.”

Paid Search Agency 118

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 118

Lake One

AUGUST 13, 2020

According to HubSpot , video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Strong ROI. Or the stats in this case: via GIPHY. Or the stats in this case: via GIPHY.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Buffer

JULY 23, 2019

More engagement, more clicks, and lower ROI. The premise is simple: Find someone with an audience who’s willing to share the love about your product. We’ve had a lot of new stats to pore over in recent weeks. Remember the stats we shared about influencer engagement just a moment ago? But it’s well worth your attention.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

sagefrog

NOVEMBER 14, 2023

A professional brand identity can set you apart and lend credibility to your products and services. Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Biznology

JULY 24, 2019

More sales translate to high ROI, which creates more opportunities for growth and success. If you sell your products or services online, it goes without saying that you must have a professional website, instead of relying only on social media. Generating more sales is something that every business owner wants.

Lead Scoring 112

Lead Scoring Lead Ranking Social Media User-Generated Content 112

ClickZ

JULY 19, 2019

Here are the key stats you need to know and what to do next. Key stats include: Prime members worldwide saved more than one billion dollars throughout Prime Day. In fact, Amazon is currently the third-largest digital advertising platform in the US after Google and Facebook. Source: Bloomberg.

Amazon 96

Amazon Advertisements Advertising Funnel Advertising 96

Hubspot

JULY 12, 2019

The majority of users choose Google Analytics, although I've chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. If you do use Google Analytics, we have a comprehensive guide on How to Set Up Google Analytics for WordPress.

Analytics 77

Analytics Marketing Analytics Tools Best Practices Stats 77

Marketing Graham

SEPTEMBER 6, 2020

Very cost-effective way to get stats for content marketing, which helps B2B lead generation). Check your bounce rate in Google Analytics, it will never be zero but 25% is a good figure. Their visits corrupt your stats and inflate the bounce rate. Here is how to improve ROI on Google Ads. But be realistic.

Paid Content 52

Paid Content Lead Generation Paid Search Agency Lead Scoring 52