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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. We’ll cover: How to post a YouTube video.

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Seven Ways to Increase Your Brand Influence

Webbiquity

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Become a Brand Influencer on TikTok, Instagram, or YouTube. Order the product on their home laptop.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

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Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

Directive Agency

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. While the name is a bit different on Google (similar audiences), the concept is the same as a lookalike. A common concern with custom lists is privacy.

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YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? Sign in to YouTube now! Sign in with your Google Account! Sign in to YouTube now! Sign in with your Google Account! Sign in to YouTube now! Sign in with your Google Account! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now!

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The Rise of TikTok: Can B2B Marketers Afford to Ignore It?

Heinz Marketing

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. Recently, TikTok has faced allegations of sharing user data with the Chinese government, which has raised concerns over privacy and data security.