Marketing Insider Group

APRIL 12, 2021

The strategy behind paid ads is to drive users to your owned media. You can do this with: Paid search on Google or other search engines. Social media ads. What paid channels do they use? The leader was social media, followed by paid search. You’ll see below, these owned media outperform paid.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

BOP Design

OCTOBER 17, 2017

While it’s annoying that your audience of followers has opted in to see your posts and often aren’t being shown your company’s social posts, it doesn’t mean that you should ignore social media altogether. The first step after you’ve created a wonderful, quality piece of B2B content is to share it on your social media channels.

Paid Social Agency 57

Paid Social Agency B2B Thought Leadership Campaigns Thought Leadership 57

SmartBug Media

MAY 6, 2020

Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Total Addressable Market (TAM) on LinkedIn.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Social Media Marketing Foundations (LinkedIn Learning). This social media training course covers every corner of social strategy—from choosing channels to managing communities. Paid social media marketing training and resources.

Social Media 118

Social Media Training Course Resources 118

QuanticMind

JULY 31, 2023

This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter traffic is ‘tanking’ as Meta’s Threads hits 100 million users [:02] In just five days, Threads reached 100 million users.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

ClickZ

MARCH 16, 2023

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Google won’t be spared, either.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. She has vast experiences to share, from in-house to agency.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Biznology

FEBRUARY 15, 2019

Start running google searches for your brand and your products. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). If the scale becomes completely unwieldy there are agencies and tools that can help you with this.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. Once we found clips we liked, I would write a few headline options for each and send to our video agency to edit the raw footage. Tyler Durden gets rebranding.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Email is another popular marketing strategy for tech companies. Use paid social media. Pay-per-click: Google AdWords retargeting. Five Technology Inbound Content Marketing Strategies.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Confessions of a B2B Marketer

JULY 5, 2023

What is your customer acquisition funnel and how can paid social fuel this fire? What can you put on your SEO optimized pages to SHOW Google that people like you? What can you put on your SEO optimized pages to SHOW Google that people like you? Consider making customer support a mandatory part of your onboarding process.

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), If you’re just starting out, I recommend hiring a video agency.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A Google auction isn’t like your typical auction for antiques, though. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Convince & Convert

APRIL 12, 2016

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. Snapchatting for Talent. BeSocial.BMC.com.

Work Management 103

Work Management Enterprise Management Marketing Management Paid Social Agency 103

Circle Studio

JULY 17, 2019

Implement paid social media posts. Because of the ways social media platform algorithms have changed, as well as just the amount of content posted every day, a paid social strategy is becoming a necessity if you want people to see your content.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Google tweaks its algorithm constantly. Twitter revises its character limit. Our industry moves rapidly. There are 1.25

Paid Content 99

Paid Content Social Media Paid Social Agency Media 99

SmartBug Media

NOVEMBER 11, 2019

Leverage Paid Social. Leverage Paid Social. Social media can be a powerful channel for lead generation. In order to be successful at acquiring leads via social media, you must invest time and effort in building an engaged audience so you can convert those individuals into leads. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Single Grain

NOVEMBER 8, 2023

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. Advertise your best content.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

ClearVoice

JUNE 17, 2021

For example, Filipinos spend a little over four hours a day on social media, while at the other end of the spectrum, Japanese users spend about 51 minutes per day. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

The Point

NOVEMBER 20, 2015

Identifying and/or developing a critical mass of relevant offer content to support the campaign, content that is specific and relevant to target roles, for example: – Power User. – Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. – Economic Buyer.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

Sprout Social

MAY 28, 2020

Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders. Social campaigns aren’t something you can just set and forget.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87

Hubspot

AUGUST 7, 2018

To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Or, you could pay a social media influencer to share images of your products to her already well-established community. Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

JULY 10, 2015

You should choose the tools that help you become the most effective with your social media marketing and press relations. Some tools specialize in monitoring and reporting on traffic from a specific channel like Twitter, Facebook, etc. TweetReach : TweetReach is specifically designed to report analytics for Twitter.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Directive Agency

MARCH 16, 2018

At Directive , a number of people have come to us and asked: “Hey, we have this *whitepaper/dataset/guide* and we’d love to promote it on LinkedIn. We’d love to do that for you and we can do it very well on LinkedIn — But what’s your business case for doing that?” Google Display ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Convince & Convert

APRIL 19, 2017

With a quick Google search, I discovered that only last year, organic reach for Facebook pages plummeted by 52 percent. While the output of company content increased by 35 percent, content engagement decreased by 17 percent. These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model.

Social Media 111

Social Media Trust Marketing Paid Social Agency Click Rate 111

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” The results were pretty cool: Google+ drives indexing and ranking within 4-5 days.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Valasys

JULY 26, 2021

However, if done effectively, it might help your company outperform the competition and expand dramatically. Your audiences must be able to take action based on the leadership of your company, which begins with understanding your audience and their requirements. Assure Visibility for B2B Content via Paid Advertising.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59