Scoop.it

JULY 13, 2023

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. However, YouTube or LinkedIn users prefer slightly longer form content. RSS feeds offer an easy way to stay updated with every piece of content a site has published. Linking to poor quality content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Scoop.it

JULY 8, 2021

WordPress makes running your website—and your business—quite easy, and blogging certainly pays off : The #1 traffic source for high-income blogs is organic traffic from Google. Companies that blog produce 67% more leads per month. You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

markempa

AUGUST 5, 2012

In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. Setting direction.

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Scoring 120

Webbiquity

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Number of RSS subscribers (regular readers). Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • regular YouTube page, company channel, mobile device, etc.). •

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. You can follow any responses to this entry through the RSS 2.0 The solution, it seems, is far more complicated.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. These templates can be copied and reused.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Scoop.it

JULY 7, 2020

One great post on a blog leads to another great post on the same blog. A helpful YouTube video from a creator leads to their other useful videos. Analytics: Google Analytics, Google Tag manager, social media analytics. Automatic content import: set up RSS feeds and/or sitemaps. Detailed segmentation: Tags.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. You can follow any responses to this entry through the RSS 2.0 We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Biznology

FEBRUARY 29, 2012

Along with a Google search, this is how you will be found in the marketplace. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. A worthy discussion.

B to B 80

B to B Social Media Media Thought Leadership 80

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. You can follow any responses to this entry through the RSS 2.0 United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Buzz Marketing for Technology

JULY 2, 2008

On this month's Big Question - Lead the Charge - we are already seeing some interesting responses. This makes using something like google docs or pbwiki as an experiment somewhat difficult for the poor, lonely learning professional. Information Creation tools : Exps: Youtube, SlideShare, Flickr. I'm not sure I buy this.

Wiki 100

Wiki Web 2.0 Barriers RSS 100

The Effective Marketer

MARCH 7, 2009

Albert Chen, from Google , flew directly from Boston to our cozzy Florida weather to grace us with his presence and gave a thoroughly entertaining presentation discussing what Google Can Do for You. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JULY 16, 2008

Should workplace learning professionals be leading the charge around these new work literacies? RSS Feeds : Che cosa sono, come posso leggerne uno, una volta che ho un lettore di Feed RSS, come posso utilizzarlo per unire i miei feed e come posso condividerli. Information Creation tools : Youtube, SlideShare, Flickr.

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Adobe Experience Cloud Blog

JANUARY 24, 2013

Links to join a company’s LinkedIn groups, but not to follow their LinkedIn company updates (or unclear wording so I didn’t know what their LinkedIn button would lead to– (group or company updates). Google+ Post: ? Google+ Business Page: ? YouTube Account: ? RSS Feed: ? Social Sharing buttons: Twitter Post: ?

RSS 48

RSS Linkedin Sample Marketo 48

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. At the right price.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Buzz Marketing for Technology

JUNE 27, 2008

Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. E-Mail (Required, not published ). Want an image to appear near your comment? Go to gravatar.com. HTML-Tags: Subscribe. Euan Semple.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

EMagine B2B Blog

AUGUST 19, 2014

New designs that offer an RSS feed on your homepage can help make it easier for visitors to view your content, Is your website missing a blog? 7) You Have No Calls To Action: Make your leads do something. Having relevant content in place and updating a blog regularly keeps you in good standing with the search engines.

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

LEADership

OCTOBER 8, 2013

Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. Feel free to share ideas and strategies that have worked for your B2B lead generation.

Conversion 40

Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. ® Initiate, motivate, lead ï?® ® Collaboration (leading groups, learning from groups, moving between groups) ï?® Add a comment on Slide 1. Embed Video? Enter the text in the image.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Google+ - Google+ is Google's new social network.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Bottom line – better content comes from better research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

NOVEMBER 21, 2011

If you're going to have an account on sites like Facebook, LinkedIn, Twitter, and Google+, put the effort into keeping it engaging and regularly updated with content. Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Not having a blog subscription and RSS feed set up.

Social Media 28

Social Media Media RSS Click Rate 28

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. Lead them to it. The first one is All in One SEO Pack and the second one is Google XML Sitemaps. How effective has it been for generating leads? Or do you want them to download a white paper?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

MAY 13, 2013

Guy Kawasaki is a special advisor to the Motorola business unit of Google. Half of it is an aggregation of 30,000 RSS feeds organized into 1,500 topics ranging from adoption to zoology. 2) Repurposed Google+ Posts. Three other people also post to HolyKaw via Google+: Peg Fitzpatrick , Trey Ratcliff , and me. (I

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28