Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Google understands this, which is why it prioritizes content that demonstrates experience, expertise, authoritativeness, and trustworthiness. Create long-tail keywords from your topic list.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords? What are short tail keywords?

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Google favors sites with regularly updated content, meaning you always need fresh material. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Keyword Search Volume Overview. Google Ads Keyword Planner.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Create content that addresses local needs and interests and includes location-based keywords. Guest post by Scarlett Finley.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

Brightedge

FEBRUARY 16, 2021

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. Google built new software and hardware to make this update happen to better serve your search results and delve deeper into the relevant information you’re seeking. So, does the Google BERT update impact your SEO?

Google 125

Google Long Tail Marketing Keywords FAQ 125

Brightedge

JANUARY 25, 2024

Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). This is a pivotal moment for observing Google's search technology, as we are witnessing their experimentation and learning processes as they happen.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

seo.co

MARCH 14, 2022

This type of interaction has been predicted for years but it is finally here with Google Home and Amazon Echo devices becoming increasingly popular. Google Home, Apple’s Siri, and Amazon Echo devices are all voice search enabled. What Differences Does Voice Search Present? Prioritize Long-Tail Keywords.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Contently

MARCH 22, 2024

How to Create an SEO Editorial Calendar The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically. Once you have a keyword, think about how it relates to your business, and then brainstorm your topic.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Tiecas

MARCH 2, 2024

Are you struggling to find the right keywords for effective optimization? A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. It can help industrial marketers adapt with tools for hyper-targeted keyword research and streamlined content creation.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Webbiquity

MARCH 30, 2021

Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. Image credit: Chatter Buzz.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Bluetext

APRIL 2, 2024

With the rising popularity of voice assistants like Siri, Alexa, and Google Assistant, optimizing content for voice search has become more than just a trend—it’s now a necessity. Target Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that typically have lower search volumes but higher conversion rates.

Search Marketing 31

Search Marketing Long Tail Marketing Optimization FAQ 31

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP).

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Adobe Experience Cloud Blog

AUGUST 17, 2017

Google first introduced personalized search results in 2005 for signed in users with Google accounts. However, new research on consumer sentiment on Google shows that 43.5% If a person in the United States searches for “football”, they will be presented with results that relate to American Football and the NFL.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

seo.co

FEBRUARY 14, 2022

When Google started cracking down on initial rounds of spammers, many in the then-exclusive SEO community began insisting that webmasters would one day soon have no control over search rankings. After Google Panda and Penguin, these fears reawakened as thousands of business owners saw their Google rankings plummet.

SEO 98

SEO AIO Long Tail Marketing User-Generated Content 98

Hubspot

APRIL 2, 2015

Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Contently

MAY 18, 2018

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. If you’re publishing anything online, figuring out what Google wants will only help your craft. To improve your pitches.

SEO 168

SEO Long Tail Marketing CMS Development SERP 168

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. These are often informational searches in the form of questions or longer-tail queries. Why is top-of-funnel important for SEO?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Brightedge

FEBRUARY 15, 2022

Google is the largest search engine globally, with a market share of nearly 90%. In many countries optimizing for Google alone will allow you to reach your prospective clients. Work with native speakers for keyword research. This is not recommended, however, by Google. Include them in your Sitemap.xml file.

Practices 141

Practices SEO Best Practices Domain 141

Webbiquity

MARCH 31, 2022

That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

SmartBug Media

AUGUST 27, 2021

Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. This presents new opportunities for e-commerce businesses to enhance the user experience and drive sales through visual search optimization. How can businesses optimize for local SEO?

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Sharpspring

AUGUST 10, 2021

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. This includes queries such as “near me,” “open now,” “today” or “delivery.”

Intent 115

Intent Planning Tips Long Tail Marketing 115

Valasys

NOVEMBER 7, 2022

Did you know that enables users to speak aloud the phrase or term that they want to search in lieu of typing it about 20% of all Google searches are voice assisted? You need to understand that the language or tone used in voice search is discrepant from the language used in a usual or accustomed keyword search. What is Voice Search?

SEO 40

SEO Google FAQ Keywords 40

Webbiquity

JANUARY 28, 2013

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Which tools beyond the most common are most useful for developing target keyword lists?

Keywords 100

Keywords Research SEO Tools 100

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. How Google might make SGE cost-efficient The first realization is that Google doesn’t show AI results by default , at least in the SGE beta. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020. There are lots of ways you might succeed in getting ahead in Google’s SERPs.

Google 52

Google SERP De-duping Marketing Agencies 1 52