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B2B Content Marketing for Lead Nurturing and Retention

KoMarketing Associates

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. When you’re creating content with lead nurturing in mind, focus on delivering the most value to active leads. Lead Building the Old Fashioned Way. About Caroline Watts.

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How To Demonstrate B2B Digital Marketing Impact When Performance is Down

KoMarketing Associates

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. So what can B2B digital marketers do to demonstrate impact in such a scenario? Quality And Quantity.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. Twitter Tailored Audiences.

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The Anatomy of a Solid Inbound Marketing Campaign

SmartBug Media

Like most consumers, you start with an internet search, typing something like "refrigerators" into Google. You got the help you were searching for, and the company got a new lead. Lead nurturing campaign. Keyword strategy. A Solid Keyword Strategy. How many searches is this keyword getting per month?

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How To Measure A B2B Social Media Program

KoMarketing Associates

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation.

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What’s Trending in Marketing of March 2024

Stevens & Tate

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. These changes mean marketers and SEO experts need to rethink how they do things online. Read more here.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Many I have used myself for clients.

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