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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

Because it is an actual journey, traversing the lead stage to the paying customer stage. . The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. Insert these keywords on SEMrush or Moz Keyword research tools. What pain points can I address?

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How Coronavirus Has Affected B2B Content Consumption: Volume III

NetLine

As we’ve been tracking in our COVID Impact Series , this has led to a surge in content consumption related to remote work, collaboration software, IT bandwidth, security, and the ripple effects on HR & the like. WFH & Collaboration Software Demand Soars, Only to Fall. WFH & Collaboration Software.

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Detailed, recent reviews — especially on Google Maps, but preferably also on other sites. For more local insights, download our State of Local SEO Industry Report.

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Search Marketers, It May Have to Be You

DivvyHQ

2) go niche (long tail). (3) 3) Google is controlling the game. On the organic side, Google’s algorithms and technology have made it very clear…If you want to win the ranking war for any keyword, you HAVE to be producing original, high-quality content that people want to consume and share. Lead time per step.

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4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. The Google AdWords Keyword Tool is a great place to start.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

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5 Awesome Content Creation Tools You Should Be Using

Hubspot

is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. Google Labs Browser Sizing Tool – When you create great content, you want to ensure that the important parts of the page’s user interface are visible to your entire audience. Simple fix is to pop it in bit.ly’s