Writing on the Web

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How’s Your LinkedIn Profile?

Writing on the Web

And, if you haven’t already, connect with me on LinkedIn …). Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”. Why is this LinkedIn profile so important? Add this to Google Bookmarks.

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How to Harness the Power of Social Media

Writing on the Web

Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab. Three major players – spaces where members are active – are Google, LinkedIN and Facebook. Video Content.

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10 Great Things for 2014: My Business Blog Gratitude List

Writing on the Web

I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others. LinkedIN , Twitter and Facebook that make it easy AND fun to build communities! Google that makes it easy to do research and locate information and people.

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Ghost Blogging for Executive Coaches

Writing on the Web

You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn , Twitter , and Facebook … impossible for one person to manage and still have a life. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed.

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Facebook Fan Page: Top 5 Reasons to Have One

Writing on the Web

The biggest issue is whether or not YOUR clients are using it, and are they seeking information there in your core expertise? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Some valuable information worth paying for, even if it’s only a few dollars.

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Content Rules: Secrets of Writing Compelling Content

Writing on the Web

That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. I’ll send you more of my propaganda/information.

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