article thumbnail

5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

A webinar is a virtual seminar. It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience.

article thumbnail

5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? They are different.

article thumbnail

10 Tips for Planning and Hosting a Successful Webinar

Trade Press Services

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

article thumbnail

10 Best B2B Webinar Platforms for 2021

Oktopost

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

article thumbnail

22 Stats that Make a Case for Using Webinars in Your Marketing Strategy

Hubspot

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated , webinars are very much still relevant. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day.

article thumbnail

Generating Quality Leads for Startups: 6 Strategies That Deliver Results

Valasys

Generating quality leads is crucial for the success and growth of startups. However, in a competitive market, it’s essential to implement effective lead generation strategies that deliver results. Conclusion: In the fast-paced and ever-evolving world of startups, generating quality leads is a key priority.