Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. However, there are certain aspects of it that are generally established. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. Guest post by Natasha Lane.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA).

Landing Pages 98

Landing Pages Ad Building Mobile Marketing User-Generated Content 98

FunnelEnvy

FEBRUARY 19, 2024

Source: ChartMogul Optimizing consumer touchpoints is more crucial than ever. High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. To evaluate copy, we extracted the written content of each landing page.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Anyword

AUGUST 30, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization feature. First, you can generate new copy based on a description of your product or service using the brief on the right side of the screen. Click on the assets you would like to generate text for.

Landing Pages 91

Landing Pages Optimization Classified Ads Click Rate 91

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 79

Landing Pages Twitter Optimization Template 79

Visitor Queue

SEPTEMBER 5, 2023

We are all looking for new ways to generate leads. But, are you properly utilizing your website to generate leads? And yes, I mean more than just contact forms to collect contact information.

Lead Generation 85

Lead Generation Optimization Marketing Websites Generation 85

Convert

JANUARY 17, 2024

What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). Lead generation is a see-saw. There’s really no benefit in generating cheap leads if they’re unqualified.

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Anyword

AUGUST 30, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization feature. First, you can generate new copy based on a description of your product or service using the brief on the right side of the screen. Click on the assets you would like to generate text for.

Landing Pages 82

Landing Pages Optimization Classified Ads Copywriting 82

NuSpark Consulting

JULY 6, 2018

How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing.

Landing Pages 113

Landing Pages Conversion Tips Lead Generation 113

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? And while you can send Facebook traffic to a generic page on your site, wouldn’t it be even better to create a landing page that gets you even higher conversions?

Landing Pages 72

Landing Pages Paid Content Facebook Optimization 72

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. Mobile devices are the future.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Generate more leads. Send users to pages that match their search intent. Build a valuable email list.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

Marketing Insider Group

APRIL 30, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation.

Lead Generation 192

Lead Generation A/B testing Analysis Optimization 192

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. A well-defined audience is the foundation upon which marketers build successful lead-generation strategies.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Marketing Insider Group

AUGUST 10, 2021

This comes from mastering four critical elements in your CTA: copy, design, placement, and optimization. Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. Optimization: Continuous optimization is critical to getting the most from your campaign.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. In 2021, more than a third of marketers told HubSpot that their top marketing priority was generating leads.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?” Another that’d be good for bakeries. You’re stuck.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

Landing Pages 97

Landing Pages Copywriting Conversion Rate Conversion 97