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B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. This was exactly the challenge – and solution – Google’s public sector team was facing when it wanted to broaden its base of federal, state, and local business.

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Making Links a Priority within Online Marketing

Biznology

Google based its algorithm on links, and links remain at the core of Google’s ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm. Google saw the power of links and leveraged that power within its search algorithm.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Content Marketing " by QuickSprout.

Class 101
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

So, this recruiting firm is good at networking: online and in the real world. But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

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B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! All Marketers Are Liars ???

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Book Review: Marketing in the Age of Google

Webbiquity

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.