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ChatGPT, BARD & The Death of the Search Engine Long Tail

seo.co

When Google and Bing insert AI answers to queries above what originally were natural search results, website traffic, leads and sales will most definitely suffer. In addition, those top-of-the-funnel informational queries can more easily be answered by AI than ever before. ” AI is changing that game. ” etc.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

While safety was the primary reason for this shift initially, the ease of self-service and remote interactions have enduring appeal for buyers in accessing information and services. Personalization is for the lead generation and nurturing process. Live chat software can boost your lead generation efforts significantly.

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Google SGE and B2B marketing: how to be the “Lisan Al-Gaib”

Exo B2B

So, have you heard of Google SGE (Search Generative Experience)? In other words, it’s coming… Google SGE is going to impact the way we do our searches, and that’s going to have a negative impact on your good old Google Analytics statistics. The SGE (Search Generative Experience): what does it eat in winter?

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Why lead generation works. Lead generation companies make a lot of money. How to compete against lead generation companies and win. Play them at their own game.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Relationship building and lead generation. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships.

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Three Ways to Use Google Trends for SEO in Your Content Marketing

Contently

Among their ongoing challenges: attracting traffic to content, improving its SEO performance, and generating content ideas. Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for.