Vision6

MAY 6, 2021

Use your sign-up forms as the gatekeeper to locked content like webinars or whitepaper resources. Or you could even try growing your email lists using your YouTube content. Just remeber to ask for consent! Unlock discounts, special offers, promo codes or giveaways by signing up or completing a survey. Decide On Email Content.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

ConvertKit

NOVEMBER 20, 2020

Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with. I put the Instagram Strategy Guide in: my bio link on Instagram, my video descriptions on YouTube, in my About sections on Twitter and Facebook. Image via Ramit Sethi’s YouTube.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

ConvertKit

SEPTEMBER 23, 2020

Without clients, editors, or other gatekeepers limiting your creativity, the sky's truly the limit with paid newsletters. YouTuber Amy Landino uses a discreet sign up form at the bottom of a product page to encourage email signups without interrupting content that’s top-of-fold on her website. Image via Gatluw House.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Hubspot

JUNE 14, 2018

Anyone can access the internet, but they have to go through traditional gatekeepers: ISPs and web browsers. It’s great to think that these gatekeepers will always provide fair access to the web and do the right thing by consumers, but um, have you seen the headlines recently?

Digital Asset Management 77

Digital Asset Management P2P Work Management Marketing Management 77

Hubspot

APRIL 4, 2018

Take a look at YouTube. YouTube’s mission? According to YouTube , there are "four essential freedoms" that define who they are: 1. We believe everyone should have a chance to be discovered, build a business and succeed on their own terms, and that people—not gatekeepers—decide what’s popular. Freedom of Expression.

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76

Convince & Convert

APRIL 29, 2011

This is an era without information gatekeepers, and every company needs to think of itself as its own TV station, magazine, and newspaper. Those stories don’t have to be solely contained on your blog, or your YouTube videos, or other common vessels for swashbuckling corporate tales.

Work Management 118

Work Management Fulfillment Marketing Management Youtube 118

Buzz Marketing for Technology

JUNE 5, 2013

Back in the day—uh, about 10 short years ago—marketers knew more about their products than their consumers did, and had the luxury of acting as the gatekeepers of brand information. Try adding a YouTube channel to your social media arsenal. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Metadata

JULY 31, 2019

It attracted millions of users, but as the platform and format became popular, other social media sites like YouTube and Facebook began poaching creators. Sharing videos on platforms like YouTube, writing guest blogs on sites, and putting your slide decks on Slideshare.com all play a role. The internet killed off gatekeepers.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

It attracted millions of users, but as the platform and format became popular, other social media sites like YouTube and Facebook began poaching creators. Sharing videos on platforms like YouTube, writing guest blogs on sites, and putting your slide decks on Slideshare.com all play a role. The internet killed off gatekeepers.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

NuSpark Consulting

JUNE 8, 2013

Dial a phone and make friends with a gatekeeper. YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. On the shelf were multiple SRDS books; each one the size of a phone book. Need a radio station in Miami?-

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Buzz Marketing for Technology

JUNE 27, 2008

I shall post my brilliance on YouTube for all to experience.â?? Basically, they still need Us as jack-of-all-troubleshooting Gatekeepers to the Lost ARKives; at least for the next nanosecond or two. Free Online Courses from Great Universities.â??? Free and great usually do not walk hand-in-hand together. More like â??I Sure, thereâ??s

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Online Marketing Institute

OCTOBER 31, 2010

Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo. 2) A bit tactical, but as a tool user I write from experience – maintain a central repository (and gatekeeper) for the various log-on credentials needed for all these tools.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Hubspot

MARCH 15, 2011

Now you have to get past the gatekeeper. • Instead of getting a written recommendation, get a recommendation on video make the video available on YouTube and show the client that video. If you have a mutual connection you might be able to use that to facilitate an introduction. o Dir Of HR. o Director Of Human Resources.

Linkedin 28

Linkedin Ideal Customer Profiles Marketing & Strategy Marketing Prospects 28

Sharpspring

NOVEMBER 19, 2020

You can also think of lead generation as a sort of gatekeeping process. Demand generation content can include the following: YouTube videos. Film how-to videos for your YouTube channel. Eventually, lead generation will result in converting your hot leads into qualified leads. Blog posts. Social media posts. Case studies.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Lead Generation Demand 54

ConvertKit

AUGUST 31, 2020

And he didn’t just focus on gatekeepers – he focused on potential fans and using the internet. Everyone starts out with social media, they get on Facebook and YouTube and Twitter and Instagram and you have to be on all that stuff, but you can't just use that for your messaging because you don't own that audience.

Paid Search Agency 140

Paid Search Agency Merchandising Opt-out Outreach 140

Single Grain

FEBRUARY 20, 2023

For example, you can click on this video placeholder and add a URL (in the right-hand menu) to one of your videos to showcase it on the page: I’ve used a video from our Leveling Up YouTube channel , but you can post a video promoting your product or service, or an explainer video, etc.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Work Management Marketing Management 52

ConvertKit

MARCH 10, 2021

No gatekeepers. In addition to the podcast, the website publishes editorial-length profiles, stories, advice, and interviews, while the Daily Stoic YouTube channel boasts nearly a quarter million subscribers. “Most writers are dependent on an agent or an editor at a magazine or at a book publisher. You go direct. Ryan Holiday.

Newsletter 126

Newsletter Tagging Work Management Custom Publishing 126

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 8, 2010. Matthew Schwartz ( @mpsjourno ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MARCH 21, 2022

Influencers are the gatekeepers that will give you access to a massive, engaged audience without the need to run ads — and may also do it at a much lower cost. Yet TikTok is a true social media powerhouse when it comes to media consumption, with users spending 19.6

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Biznology

JANUARY 7, 2014

Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today! You can become as much — or more — of a sensation on YouTube as you can on a blog.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Velocity Partners

OCTOBER 15, 2018

If you want to have social media, or use Google, or YouTube, or whatever, you have to agree to being tracked. “I don’t like not having another option.”. This is a really common complaint. If you don’t want to be tracked, you can’t opt-out. Even if you don’t agree with it. You know what the other option is? Paying for the thing.

Paid Search Agency 40

Paid Search Agency Ad Exchange Advertising Agencies Ad brokers 40

Whale Pages

FEBRUARY 20, 2020

We used no paid ads, had no twitter followers, no YouTube videos, zero domain authority. The reason is that great online destinations have gatekeepers (people or algorithms) that ensure a content standard is met. Let’s look at WhalePages as an example. We, like many of you reading this, were starting from absolute scratch.

Case Studies 59

Case Studies Case Study Studies Marketing Strategy 59

Hubspot

SEPTEMBER 26, 2013

Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. Facebook, Twitter, YouTube, LinkedIn and Google+ are examples of social media networks that one can join for personal or business use. Three former PayPal employees created YouTube in February 2005.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

DiscoverOrg

SEPTEMBER 12, 2018

Watch the video here or on YouTube , or read on. But you’ll have to call through the switchboard, so you’ll get a gatekeeper whose job is to make sure that you’re not going to waste that decision-maker’s time. So you call 1-800 numbers, you call through company directories, you get gatekeepers and switchboards.

Video Marketing 189

Video Marketing Lead Scoring Lead Ranking Youtube 189

Webbiquity

APRIL 27, 2021

YouTube got started in 2005. Online video, particularly on YouTube and TikTok, has created far more “stars” out of ordinary people and given them a platform to build large audiences. The barriers to entry were high, and gatekeepers (primarily publishers and editors) controlled access.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Buzz Marketing for Technology

JUNE 23, 2008

press of a button, the social role of gatekeepers. YouTube videos or Google gadgets to the class wiki, or their own blogs. Because students and faculty can both post. information to the wiki, the role of the instructor. changes from being the single authority to being a. partner with the students in their own learning. each other?s

Wiki 100

Wiki CMS Development Class Wikipedia 100

Hubspot

MAY 15, 2013

Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. New School: Got a Story?

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Directive Agency

JUNE 18, 2019

It redirected to YouTube to the social media guru video. I’m cautious about the way I talk about this because I don’t want people to think that I’m the gatekeeper, that only Joel can decide if you’re worthy to teach or not. Joel Klettke : It’s probably something embarrassing. Do you remember that?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

It redirected to YouTube to the social media guru video. I’m cautious about the way I talk about this because I don’t want people to think that I’m the gatekeeper, that only Joel can decide if you’re worthy to teach or not. Joel Klettke : It’s probably something embarrassing. Do you remember that?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Biznology

FEBRUARY 4, 2014

Whether it’s getting into the NY Times or, going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. How does this address the problems?

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Hubspot

MARCH 10, 2016

Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. 98) YouTube. YouTube is a video-sharing website on which users can upload, share, and view videos.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Contently

DECEMBER 16, 2016

It’s a tragic story, and it’s telling how much blame the parents place on platforms like YouTube, Facebook, and Twitter for “emboldening” conspiracy theorists. But I think this one is particularly relevant as the media debates whether Facebook and Google should be gatekeepers of news (both legitimate and fake).

Twitter 60

Twitter Marketing Management Guidelines Paid Search Agency 60

Sprout Social

OCTOBER 17, 2016

This improves your chances of bypassing gatekeepers and getting in front of decision makers. Add images or YouTube videos to your posts to make them pop. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. One of the key advantages is targeting people by job title.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Outgrow

JULY 27, 2021

And, uh, so the reality is, uh, that we have new gatekeepers. Um, today we have more other gatekeepers and they’re called the social media barons. Spotify just bought Joe Rogan about a year ago for a hundred million dollars to get access to his audience, which is billions of viewers on YouTube, as well as downloads on Apple.

Internet Marketing 52

Internet Marketing Marketing AI Media Planning 52

seo.co

MARCH 21, 2022

In the past, major news and media outlets were the gatekeepers to getting your message out. And with free distribution platforms like YouTube and social media, anybody can post a picture or video that goes viral. Plus, videos are becoming increasingly easy to create and publish on platforms like YouTube. Not anymore.

Paid Search Agency 116

Paid Search Agency Companies Media Content 116

Buzz Marketing for Technology

JUNE 27, 2008

One one side, you have outsourcing to foreign countries, nightmare automated phone system “gatekeepers&# , and unanswered emails. Chris, I think you are absolutely correct. It’s the old pendulum analogy. self-improvement. selfimprovement. socialmedia. socialmedia100. socialnetworking. socialnetworks. SocialSoftware. subscriptions.

Work Management 100

Work Management Marketing Management Paid Search Agency Social Media 100

Unbounce

OCTOBER 22, 2018

“Let’s make the web faster” video posted on June 22, 2009 (via YouTube ). TELUS recognizes that speed—or a lack of it—serves as the unofficial gatekeeper to their content. As part of this initiative, Google made a number of commitments, but they stressed that better speed wasn’t something they could achieve alone.

Landing Pages 110

Landing Pages Mobile Advertising Lead Scoring Lead Ranking 110