The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Tom then served Gartner as a Managing VP. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Tom then served Gartner as a Managing VP. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

SEPTEMBER 4, 2007

In fact, according to Gartner’s white paper on Data Center Power and Cooling Scenario Options for the World Ahead, April 2007 during a 24 hour period less than 10% of the typical x86 /x64 server computing capacity is used. 1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. Tom then served Gartner as a Managing VP. Vendor ROI: Can it be trusted?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Ambal's Amusings

AUGUST 27, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% Mark McDonald, group vice president and head of research at Gartner Executive Programs indicates that "CIOs plan to increase capital expenditures (CAPEX) by 3% this year and pay for that increase with a 1.3% cut in operating budgets.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

In a recent survey, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40