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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Here’s a striking revelation: Despite all respondents making plans to adopt AI, only half were able to choose the correct definition for both predictive and generative AI when presented with both side by side. See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why.

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MarTech Conference: Chief Marketing Technology Officers Come Out and Play

Customer Experience Matrix

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

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Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

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Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. CIO Forums. Industry Reports.

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2021 State of the Top 25 Content Marketing Events

nDash

6: Gartner Marketing Symposium|XPO. Host: Gartner. The Gartner Marketing Symposium ‘s 2021 theme is “Connect for resilience and growth.” The Martech Conference is a free virtual event featuring expert-led presentations and training delivering actionable tactics and proven strategies. Where: Virtual.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

Vertical competition presents a greater strategic threat than horizontal competition. For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry?