Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Nevertheless, people are searching for answers – primarily online. 78% of people watch online videos weekly, and 55% watch daily. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

OCTOBER 27, 2021

B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019). Marketing and sales are evolving, and Conversational Marketing is taking center stage. Jovic, Danica.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Marketing AI 105

Marketing AI Paid Search Agency Enterprise Management Gartner 105

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Optinmonster

OCTOBER 30, 2019

In this article, we share a ton of social selling statistics that will convince you the benefits are real. What Is Social Selling? When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products.

Statistics 76

Statistics Social Media Social Marketing Media 76

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Act-On 118

Act-On Trends Paid Search Agency eCommerce 118

EveryoneSocial

JULY 30, 2019

Speculating in hindsight, what college student back then could have imagined that social media in the workplace would become central to digital business? Social Media in the Workplace Today. MSL Group , Social Media Today ). MSL Group , Social Media Today ). Weber Shandwick ).

Social Media 81

Social Media Media Word of Mouth Work Management 81

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. New media and Web 2.0 And social media can help.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. New media and Web 2.0 And social media can help.

Gartner 100

Gartner Social Media Social Marketing Planning 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way.

Social Media 100

Social Media Cross-Selling Media Gartner 100

Webbiquity

DECEMBER 31, 2020

But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. Event Marketing.

Promotion 254

Promotion POS Business Paid Search Agency 254

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. People expect more from the brands, especially the ones they follow online. Building Brand Equity with Social Media.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Webbiquity

OCTOBER 21, 2020

Don’t buy through “review sites” and give your money to Gartner. Loyalty helps attract new customers through word of mouth and the creation of positive online reviews. It’s crucial for marketers to remember that online advertising is not a “set and forget” project. Support small businesses.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Biznology

MARCH 7, 2018

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. Like many technology solution providers, we meet most of our customers online, not face to face. Neither did we.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. This can provide insights into customer interests and potential gaps in your online presence. This type of analysis is not limited to advertising alone.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. They take online reviews and testimonials to another level. Source: Gartner. Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. Source: BrightLocal. Source: HubSpot.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. Ready to elevate your brand’s online presence?

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Webbiquity

NOVEMBER 10, 2020

.” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. And those buyers are almost twice as likely as “older generations” to discover a product by searching online.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Adobe Experience Cloud Blog

MARCH 26, 2020

According to Gartner , Gen Z is “ready to spend” with an estimated $143.2 Life online and offline is intermingled. Mobile and digital connection through social media, smartphones, and other digital media have facilitated another dimension of interaction and connectedness for much of Generation Z.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Gartner ) The AI market size value will reach $196.63 Safari Digital ) 97% of people find out more about a local company online than by any other means. ( billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClickDimensions

NOVEMBER 16, 2022

77% of B2B buyers said their latest online purchase was difficult – Source . This methodology is what Gartner calls Solution Exploration : . Significant increase in the number of B2B buyers who use social media and online review sites as credible sources – source .

Buy 97

Buy B2B Budget Programs B2B Sales 97

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. Awareness Stage: Grab (and Keep) the Prospect’s Attention The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. Ask them to follow you on social media.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Webbiquity

OCTOBER 28, 2020

Presuming one of your major goals for the rest of this year and into the first quarter of 2021 is boosting your sales, that means boosting your online presence. Instead of concentrating so much on traditional advertising, focus on making connections and forming relationships with your customers and clients through social media.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. Social media mentions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Re-purposing video content is virtually cost-free. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Understanding how consumers interact with sponsored posts on social media and which links they follow. Defined as marketing focused on creating and distributing online content (i.e.,

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117