ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClickZ

JUNE 5, 2020

30-second summary: Personalization combined with AI can help you make the most of all the data you are collecting. Social media posts, mentions, reviews can all contribute to the overall sentiment analysis. AI can help you filter all the feedback to organize the themes you need to focus on. Scaling personalization.

Marketing AI 132

Marketing AI Work Management Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Martech

AUGUST 3, 2023

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. India is in first place with 75% of its citizens finding AI trustworthy.

Godaddy 88

Godaddy Enterprise Management Product Gartner 88

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 40

Marketing AI Vendors Gartner Opinions 40

Vision6

JANUARY 14, 2024

Are you tired of creating marketing campaigns that don’t resonate the way they should? Welcome to the era of AI marketing- the missing link in your marketing strategies. AI has the potential to help your business revolutionise the way you connect with your audience. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned?

Paid Search Agency 138

Paid Search Agency Features Ads Marketing AI 138

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.

Marketing AI 128

Marketing AI Enterprise Management Paid Search Agency Work Management 128

Webbiquity

NOVEMBER 3, 2020

Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Other automation tools —like those that streamline your communication, marketing or administrative tasks—may also provide some modest additional cost reductions. Market Smarter. Embrace AI.

Marketing Budget 239

Marketing Budget Marketing AI Work Management Budget Programs 239

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. AI spotlight: Growth rate, front-runners, and content marketing.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. 73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Digital has become the supreme leader in the marketing world.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Conversica

JANUARY 24, 2019

A guest blog by Michael Hanson, VP of Marketing at CloudTask – CloudTask is a managed workforce provider for growing companies looking for B2B Sales, Sales Chat and Customer Support solutions. The growth and power of AI. With Conversational AI , we’re not talking about broken experiences and confusing workflows.

Sales Cycle 109

Sales Cycle Marketing AI Conversion Top of Funnel 109

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesGrape

NOVEMBER 18, 2023

In recent times, businesses have recognized the importance of personalization and customization in their marketing efforts. AI-powered technologies such as chatbots and voice recognition systems enable businesses to automate certain aspects of their telemarketing processes, improving efficiency and accuracy.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Leadspace

JUNE 1, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers: You Can Start Using It Right Now. Or steal our jobs for that matter.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 100

Enterprise Management Paid Search Agency Planning Marketing Management 100

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. Understanding their journey is where B2B customer insights come in.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Instead, marketers need to send better emails.

Email Marketing 104

Email Marketing Gartner Peer-to-peer Privacy Policies 104

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Social Media Strategies Summit.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

MarketJoy

AUGUST 6, 2020

However, in the last decade Google Adwords, mobile-readiness, landing pages, web forms, and the marriage between sales and marketing has become table stakes for effective lead generation. Here are some trends that we believe are the next big things in lead generation: Artificial Intelligence. Omnichannel.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

Televerde

NOVEMBER 3, 2020

B2B marketers steep their tactics in technology today. In a rush towards digital transformation, 84% of B2B marketers now use AI – up from just 29% in 2018. Unfortunately, the surge in technology among B2B marketers has also triggered an avalanche of impersonal and detached marketing strategies.

Marketing AI 52

Marketing AI Demand Marketing & Strategy Marketing Strategy 52

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Cintell

MARCH 31, 2020

Increased competition prevalent in the market has compelled businesses to strive towards customer engagement and building customer experience rather than just focusing on resolving their queries. It is no doubt that word of mouth is one of the best marketing tools that any company can ever use for customer acquisition.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. What is Sales Automation? The Rise of Sales Automation.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Sadly, too many B2B marketers are still unwilling to accept this and adapt. How to Use Multichannel Marketing to Skyrocket Lead Generation.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

Analytics 52

Analytics Automation Personalization Optimization 52