The ROI Guy
DECEMBER 6, 2010
At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Latest Research.
The ROI Guy
NOVEMBER 4, 2010
From these survey results, increased spending on content marketing for corporate web sites and social media would seem to help drive more / faster buying decisions. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.
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xiQ
AUGUST 8, 2015
But Gartner research (see here and here ) indicates a very different contemporary buying reality. In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media.
xiQ
AUGUST 8, 2015
But Gartner research (see here and here ) indicates a very different contemporary buying reality. In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media.
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FEBRUARY 22, 2021
You have to almost just get good at answering the question without really having a quantitative Gartner report or something to point to. The internet is about disintermediation. You get the same question over and over again. What’s the TAM and things like that. But Mike, that’s like 100%. It’s interesting.
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